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The Ultimate Guide To Facebook For Care Home Providers

By Adam James (This article originally appeared in Care Management Matters magazine) Facebook is rapidly becoming the care home operator’s social media platform of choice – by enabling homes to communicate and engage with resident families and local audiences, including reaching prospective families. Some homes have, nevertheless, refrained from venturing onto Facebook for a variety of reasons, including a feeling it will not protect residents’ privacy. This reasoning is fine. But holding dear to this sentiment is increasingly less common in light of the fact that a written agreement with every resident – or their family – can enable residents to opt-out of their name, photo or any of their details from …