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Care sector PR

Why Your Care Home Must Send Out An Email Newsletter EVERY Month

Two weeks ago I spoke with one care home that’s losing out around £800,000 per year in revenue because of unfilled beds. The shocking news is that the home is doing zilch about it. Aside from hoping that “word of mouth” will fill beds quickly. Which it wont. Fair enough – if you don’t mind losing £100,000s (ouch) per year in revenue. The truth is that there are proven methods to fill beds faster and quicker – so that £100,000s per year goes in revenue, and not in lost revenue. One of 7 proven methods is…. Send Out An Email Newsletter EVERY Month….(that’s not once per 6 months by the …

Want to fill beds at your care home or specialist service? Want to raise your profile?

Do you want to generate more enquiries to your care home or specialist care or healthcare service? Do you want more target audiences, particularly prospective families and commissioners, to hear about the wonderful care your home or specialist care or healthcare service provides? If so, what about a PR And Digital Marketing Diagnostics + Success Plan for your care home(s) or specialist care/healthcare service? What we can do for you is: PR And Digital Marketing Diagnostic:  * Help clarify with you about how PR, media exposure and digital marketing initiatives and campaigns can help bring in more enquiries to your homes/specialist care service *  Help clarify with you what PR, media exposure and …

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Discover why this care home STOPPED paying for adverts in their local paper.

One care provider we work with is – like you – always trying to drive interest and enquiries to their home. But, in order to do this, they STOPPED paying for adverts in their local paper. Here’s what they’re doing instead: – Raising awareness – including online – of their home through local media journalist writing ‘good news’ stories about the home (i.e. genuine media and online exposure – not paid-for adverts) – Sending once-per month emails to their database of 600 contacts, stakeholders and prospective families (hint – you MUST have a system to record the email addresses of everyone who expresses an interest in your home, and adding …

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World exclusive! See this ‘real-life’ news release that secured media exposure for a care home

Do you want to see a ‘real-life’ example of how to GUARANTEE media and online exposure for your care home? Do you want to see the EXACT email we sent to a regional media journalist that secured coverage? Do you want to see the kind of “news release” you have to send to your regional media to secure online media coverage for your home? Well, just watch my video below. It will show: * Why you must target individual journalists * Why your email subject line must include your hard-hitting headline * How to make your news release “jump out” at journalists * Why using these methods will GUARANTEE media and online …

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Make Facebook work wonders for your care home

Are you a care home wanting to use Facebook to ‘talk to’ and engage with your local community, families of residents, prospect staff and prospect resident families? If you’ve already got a Facebook page for your home running you’ll likely have discovered it’s a wonderful avenue to engage with target audiences for your home, while also operating as an important marketing/awareness tool Plus, by looking at the Facebook data you’ll have likely found out that photos and videos are, by far, what gets most interest, in terms of ‘shares’, ‘likes’ and comments. Facebook calls this ‘engagement’. This is all ‘run of the mill’ engagement activity every home with a Facebook …

One of our client care homes on the front page of the local paper

Want your care home on the front page of your local paper?

* By Adam James, founder of Springup PR Want your care home featured on the front page of your local paper? Why settle for page 9 when you can be on the front?! With the many positive ‘stories’ at your home – solid CQC reports, interesting events, well-attended openings, it takes something special’ to secure your home a front page headline (or ‘front page splash’ as I called it in my journalist days) This month, we achieved such a ‘splash’ for a home, so I thought you might find it interesting to know how we did it. Well, to be honest, there’s no ABC formula. Indeed it depends upon what …

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Media exposure and profile-raising for care home provider over 9 months

* By Adam James, founder of Springup PR Are you a care provider wanting to know what media exposure and PR results you can secure over a certain period? Well, here’s what happened when a care group with 5 care homes (Montreux Living)  and a specialist supported-living service (My Life) approached us to help them secure positive media exposure for the group’s services and raise their profile among target audiences. The results are from a 9-month period, and I’m glad to say, we’re still working with the group. * Ongoing exposure in regional and care industry media – 19 regional media ‘stories’ + associated websites (valuable for SEO), including: Wiltshire Times …

Springup PR specialises in public relations for the care and healthcare sector

Are you a care provider wanting more media exposure and PR results?

By Adam James, Founder of Springup PR Do you want regional media exposure for your care homes – but don’t know where to start? Or perhaps you’re not getting as much media coverage for care home as you’d like? Are paid-for adverts not working for you, and you’d like to try another route? Do you want to ‘get the word out there’ to local prospect families about the quality services of your care home(s) Well, last year the CEO of a provider of two luxury care homes contacted me via Linkedin with these exact problems. The paraphrased conversation went like this. CEO:  “We’ve got these two wonderful care homes, but …

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Media exposure (and sales leads) for technology company

Technology company Invatech Health, approached us for PR support for the launch of research demonstrating the benefits of their medicine management technology for care homes. Invatech’s Proactive Care System (PCS) can save care home staff time, improve patient safety and make substantial savings on drugs costs for care home residents by cutting wastage. As part of their marketing and brand strategy, Invatech wanted us to secure exposure for PCS in the care sector media, read by their target audience and customers. When working with industry media, such as the care sector, it’s vital to ensure you don’t pitch ‘stories’ that may be regarded as product marketing.  They’ll just get binned. So we ‘nosed’ the story on the …

Springup PR specialises in public relations for the care  sector

PR and media exposure for a care provider in 6 months

Want to know what PR and media exposure results a specialist care provider can expect to secure in 6 months? What better way to demonstrate this than summarise what we achieved for our client, PJ Care, over a six-month period.  1) Six-month media exposure summary (i)  Total audience reached via mainstream media = approx 1.32 million Audience reached includes * care sector * nursing * public/families + stakeholders in target regions * healthcare and neurocare professionals * charity partners * commissioners (ii) PJ Care’s reputational messages conveyed to audiences 100% positive –  0% negative (iii)  Reputational messages conveyed include: * PJ Care’s quality of neurological care * Award-winning neurological care * PJ Care …

Care Home Open Day

Care Home Open Day Is (Almost) Here

Care Home Open Day is back….almost! June 16, 2017, is the day to open your doors to your local community, and show off the top-notch care your homes provide for residents. Care Home Open Day is – as the organisers phrase it – an opportunity to “make positive noise” about your homes. This year the (suggested) theme is “Friendship”. You don’t need me to tell you that your homes live and breathe off their reputation, and the ‘good word’ that families of residents spread to others about your homes. But do you want to deepen, enhance and spread that reputation even further? Do you want to make sure YOUR care …

Springup PR specialises in public relations for the care  sector

Want your care home in the media? Take up my PR challenge!

Dear Care Home Operator,  Does you website ripple with sparkling copy and ‘news’ to compel any prospect son or daughter seeking a care home for their loved one to book a visit?  I hope so. Marketers call such engaging and prospect-magnet web copy (or video) ‘content marketing’, and if done well it will superpower traffic to your website. But what about the added premium PR value of turning your insightful blogs or care home news into positive stories for the media, particularly regional media, read by your target audience. I’ll hazard a guess that over the last 12 months there’ll be a host of examples of content being added to …

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The #1 Care Home PR Agency….Probably!

Springup PR is the most praised care home PR agency on the UK’s leading care website. Springup PR, which specialises in care PR and securing media exposure for care providers, ranks first in the “most reviewed” PR agency category of carehome.co.uk, the UK’s top care website with around 1.5m visitors per month. Springup PR’s reviews on carehome.co.uk are those written – and verified – by clients. Amanda Butler, Marketing Manager of PJ Care, wrote: “Springup PR can achieve amazing results. They are extremely professional and take the time to really understand your business. They make a welcome addition to any marketing team. I thoroughly recommend them.” Wendy Thompson, General Manager Marketing, Communications & Engagement at PJ …