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Care sector PR, Page 2

secret

Care home PR – secrets revealed!

Never before has it been so absolutely vital for your care home’s listing on carehome.co.uk to be super-charged with ‘good news’ stories. Carehome.co.uk now produces a STAGGERING number of sales leads and valuable traffic to care homes. Trust me, I’ve recently looked at the stats + data on this for a couple of care providers. It’s astonishing! So, you’ve got to ensure you’re sourcing and writing up your home’s ‘good news’ stories at a super-fast rate. If you’ve not produced at least one ‘good news’ story about your care home over the last month you must speed up. Imagine a prospect customer, let’s call him James, who has an increasingly …

secret

PR secret revealed! How to grab the attention of 4 national journalists in 10 minutes

Recently something incredible happened. On behalf of a client, my colleague Bryan (pictured left) pitched a ‘story’ – via email to specific national media journalists. Extraordinarily, within just 10 minutes we received positive replies from FOUR. Such an immediate responses from leading national media journalists, including multi-award-winners, was unprecedented. How, and why, did this happen? Well, it was all in the email subject line which, in this case, was: “Joost van der Westhuizen interview?” If you are not familiar with rugby, Joost van der Westhuizen is a legendary South Africa rugby player. He was diagnosed with Motor Neurone Disease, and was making what was believed to be his last trip to …

Photo-feature in the Daily Telegraph, secured for our client, Oomph, by Springup PR

PR that has Oomph!

Oomph! is the most exciting provider of fun and “funky” activity classes and programmes to residents in UK care homes across the care sector. Founded by entrepreneur, Ben Allen, the multi award-winning social enterprise approached Springup PR as it wanted to use national, trade and regional media to boost significantly its profile among target audiences, and help propel the business forward with its growth plans. Charged with a three-month campaign, we set to work developing a strategy, storylines and “angles” with impact that would grab the attention of journalists and editors of target media, and achieve desired results. Within three months we’d achieved the following exposure for Oomph! ·      Photo features Oomph! in the Daily Telegraph and Guardian, focusing on …

Springup PR specialises in public relations for the care and healthcare sector

Free PR audit for care home and healthcare sector

Latest: Springup PR provides “world-class” PR to care provider Springup PR is offering a free, no-obligation PR audit to the care home and healthcare sector. Springup PR, which already works for a number of leading care and healthcare providers, specialises in proactive media relations, crisis management and social media engagement. Springup PR, which prides itself on its staff being “media insiders”, helps providers increase their profile among target audiences with a view to increasing bed occupancy. Springup PR’s free no-obligation PR audit involves a face-to-face meeting with one of Springup PR’s senior staff. During this time Springup PR listens to what a provider aims – or would like to achieve – as …

brookdale

‘Springup PR raised the visibility of our company’

Brookdale Care, which specialises in the provision of autism care services, set us the task of promoting The Spectrum Star, the world’s first ever outcomes measurement tool for people diagnosed with autism. After a PR audit, we were also then required to raise the profile of the company among target audiences, including commissioners, care and healthcare professionals and families of people diagnosed with autism. Within a week we’d secured great media coverage on the Spectrum Star, including on BBC television and radio, regional media, and specialist learning disability media. We were hitting big audience numbers. Our ongoing profile-raising PR efforts resulted in coverage, including double-page spreads, in Community Care magazine, …

Springup PR specialises in public relations for the care and healthcare sector

PR for launching new care home

Launching a new care home – or a new service – is a unique opportunity to generate PR that will both “get the message out there” and bring in referrals. Here’s some ideas to think over. Trust us, they work. 1. Brain-storm PR! Just half an hour of thinking time can generate superb PR/marketing ideas, e.g combining your care home launch with a unique Linkedin competition to network with key stakeholders. 2. Produce a hard-hitting news release to secure not only positive media coverage in regional newspapers, but also television coverage. TV coverage is quality PR for care homes. Not only can you upload the video on your Youtube channel, …

Springup PR specialises in public relations for the care and healthcare sector

6 reasons your care home must be featured in regional media

What’s a key aim when wanting to fill your care home beds? I’m sure it’s to “get the word out” and secure phone or email enquiries requesting a visit or general chat. Getting your care home positive regional media coverage – and online – is one way to prompt such enquiries, and also to increase your home’s reputation and profile. Here’s 6 reasons why you must get your home featured in regional media: 1) More valuable than ads – Editorial coverage of your care home is significantly more credible to your home than adverts in local media.  Any home can pay to place an advert. Readers – and prospective families …

Social media for care homes

Social media for care homes

Properly managed social media can hold great PR benefit for care homes and care groups. Here’s just four real-life examples. 1. Facebook: Engaging content – particularly videos and photos – can bring in quality engagement with residents’ families and friends, one of a care home’s key stakeholder groups. To have your residents and their families singing the praises of your care home on social media platforms holds immense reputational value. There’s no better marketing than residents or their families and friends doing it for you. Local authorities, who may buy in your services, will notice this. Real-life example 1: One photo post by a resident, discussing the excellent care he …