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The Ultimate Guide To Facebook For Care Home Providers

By Adam James (This article originally appeared in Care Management Matters magazine) Facebook is rapidly becoming the care home operator’s social media platform of choice – by enabling homes to communicate and engage with resident families and local audiences, including reaching prospective families. Some homes have, nevertheless, refrained from venturing onto Facebook for a variety of reasons, including a feeling it will not protect residents’ privacy. This reasoning is fine. But holding dear to this sentiment is increasingly less common in light of the fact that a written agreement with every resident – or their family – can enable residents to opt-out of their name, photo or any of their details from …

Want to fill beds at your care/nursing home or specialist service? Want to raise your profile?

Do you want to generate more enquiries to your care/nursing home or specialist healthcare service? Do you want more target audiences, particularly prospective families and commissioners, to hear about the wonderful care your home or specialist care or healthcare service provides? If so, what about a PR And Digital Marketing Diagnostics + Success Plan for your care/nursing home(s) or specialist care/healthcare service? What we can do for you is: PR And Digital Marketing Diagnostic:  * Help diagnose with you about what you are not doing to ensure you are at your desired occupancy level, and how PR, media exposure and digital marketing initiatives and campaigns can help fill beds at your homes/specialist care service *  Help …

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Discover why this care home STOPPED paying for adverts in their local paper.

One care provider we work with is – like you – always trying to drive interest and enquiries to their home. But, in order to do this, they STOPPED paying for adverts in their local paper. Here’s what they’re doing instead: – Raising awareness – including online – of their home through local media journalist writing ‘good news’ stories about the home (i.e. genuine media and online exposure – not paid-for adverts) – Sending once-per month emails to their database of 600 contacts, stakeholders and prospective families (hint – you MUST have a system to record the email addresses of everyone who expresses an interest in your home, and adding …

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World exclusive! See this ‘real-life’ news release that secured media exposure for a care home

Do you want to see a ‘real-life’ example of how to GUARANTEE media and online exposure for your care home? Do you want to see the EXACT email we sent to a regional media journalist that secured coverage? Do you want to see the kind of “news release” you have to send to your regional media to secure online media coverage for your home? Well, just watch my video below. It will show: * Why you must target individual journalists * Why your email subject line must include your hard-hitting headline * How to make your news release “jump out” at journalists * Why using these methods will GUARANTEE media and online …

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Make Facebook work wonders for your care home

Are you a care home wanting to use Facebook to ‘talk to’ and engage with your local community, families of residents, prospect staff and prospect resident families? If you’ve already got a Facebook page for your home running you’ll likely have discovered it’s a wonderful avenue to engage with target audiences for your home, while also operating as an important marketing/awareness tool Plus, by looking at the Facebook data you’ll have likely found out that photos and videos are, by far, what gets most interest, in terms of ‘shares’, ‘likes’ and comments. Facebook calls this ‘engagement’. This is all ‘run of the mill’ engagement activity every home with a Facebook …