On behalf of our client, Infrared Heating Technologies, we were charged with a single PR project of raising the profile of Redpur infrared heating panels to target audiences of professional domestic and commercial heating engineers.
Infrared Heating Technologies is the sole distributor of high-end German-built Redpur infrared heating panels into the UK.
We got to work coming up with a media ‘angle’ that would grab the attention of specialist industry media, including green technology media.
After research, we discovered that the Redpur infrared heating panels were likely to be technologically the “most sophisticated” in the word. This gave us our ‘angle’.
We drew up the eye-catching headline – “World’s “most sophisticated” infrared heating systems introduced into UK” – and distributed to media.
For this single PR initiative we gave the client our exclusive “Guaranteed Results” PR offer.
Sure enough, B2B media quickly picked up on the new release. An opinion-piece commission from Heating Ventilating and Plumbing magazine also came in on for a Redpur expert to write “Ten Things You Did Not Know About Infrared Heating” .
Result: Profile-raising coverage secured in B2B heating and construction media for client.