Why Your Care Home Must Send Out An Email Newsletter EVERY Month

Two weeks ago I spoke with one care home that’s losing out around £800,000 per year in revenue because of unfilled beds. The shocking news is that the home is doing zilch about it. Aside from hoping that “word of mouth” will fill beds quickly. Which it wont. Fair enough – if you don’t mind losing £100,000s (ouch) per year in revenue. The truth is that there are proven methods to fill beds faster and quicker – so that £100,000s per year goes in revenue, and not in lost revenue. One of 7 proven methods is…. Send Out An Email Newsletter EVERY Month….(that’s not once per 6 months by the …

Want more enquiries to your care home or service? Want to fill beds?

Do you want to generate more enquiries to your care home or specialist care service? Do you want more target audiences, particularly prospective families and commissioners, to hear about the wonderful care your home or specialist care service provides? Do you need to fill beds? Would you like a PR And Digital Marketing Audit + Success Plan for your care home(s) or specialist care service? What we can do for you is: PR And Digital Marketing Audit:  * Help clarify with you about how PR and digital marketing initiatives and campaigns can help bring in more enquiries to your homes/specialist care service *  Help clarify with you what PR and digital marketing …

Artist James Mortimer featured in the Sunday Telegraph

Media exposure and PR for artist

UK artist and painter James Mortimer came to us for help raising his profile in the highly-competitive art world. James was most keen to get his name in front of art investors. However, with James not currently exhibiting, we had to take a different approach and find a media ‘angle’ to help highlight James’ first sculpture work. We decided to focused on James as a fresh talent with an intriguing and interesting personal history and a strong body of work that showcased his future potential. The Bath-based artist’s fascination with taxidermy added to his appeal and the head and neck of a giraffe that sits proudly in his living room was the …

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Discover why this care home STOPPED paying for adverts in their local paper.

One care provider we work with is – like you – always trying to drive interest and enquiries to their home. But, in order to do this, they STOPPED paying for adverts in their local paper. Here’s what they’re doing instead: – Raising awareness – including online – of their home through local media journalist writing ‘good news’ stories about the home (i.e. genuine media and online exposure – not paid-for adverts) – Sending once-per month emails to their database of 600 contacts, stakeholders and prospective families (hint – you MUST have a system to record the email addresses of everyone who expresses an interest in your home, and adding …

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How to get journalists to love your company

* By Adam James, founder of Springup PR We were delighted when AntikBar, the UK’s only vintage poster gallery, approached us to secure them exposure in key media read by their target customers. Antik Bar, based in London, took up our exclusive “Guaranteed Results” offer, as they were keen to target key journalists on media such as Homes and Antiques magazine. Springup PR’s senior associate Lisa Pettifer quickly discovered that not only did Antik Bar have a range of beautiful and unusual vintage posters but its founder Kirill Kalinin, had an intriguing back story and unique expertise. So Springup PR embarked on two tactics. Firstly, a strong pitch to journalists on …

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World exclusive! See this ‘real-life’ news release that secured media exposure for a care home

Do you want to see a ‘real-life’ example of how to GUARANTEE media and online exposure for your care home? Do you want to see the EXACT email we sent to a regional media journalist that secured coverage? Do you want to see the kind of “news release” you have to send to your regional media to secure online media coverage for your home? Well, just watch my video below. It will show: * Why you must target individual journalists * Why your email subject line must include your hard-hitting headline * How to make your news release “jump out” at journalists * Why using these methods will GUARANTEE media and online …

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Make Facebook work wonders for your care home

Are you a care home wanting to use Facebook to ‘talk to’ and engage with your local community, families of residents, prospect staff and prospect resident families? If you’ve already got a Facebook page for your home running you’ll likely have discovered it’s a wonderful avenue to engage with target audiences for your home, while also operating as an important marketing/awareness tool Plus, by looking at the Facebook data you’ll have likely found out that photos and videos are, by far, what gets most interest, in terms of ‘shares’, ‘likes’ and comments. Facebook calls this ‘engagement’. This is all ‘run of the mill’ engagement activity every home with a Facebook …

One of our client care homes on the front page of the local paper

Want your care home on the front page of your local paper?

* By Adam James, founder of Springup PR Want your care home featured on the front page of your local paper? Why settle for page 9 when you can be on the front?! With the many positive ‘stories’ at your home – solid CQC reports, interesting events, well-attended openings, it takes something special’ to secure your home a front page headline (or ‘front page splash’ as I called it in my journalist days) This month, we achieved such a ‘splash’ for a home, so I thought you might find it interesting to know how we did it. Well, to be honest, there’s no ABC formula. Indeed it depends upon what …

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Media exposure and profile-raising for care home provider over 9 months

* By Adam James, founder of Springup PR Are you a care provider wanting to know what media exposure and PR results you can secure over a certain period? Well, here’s what happened when a care group with 5 care homes (Montreux Living)  and a specialist supported-living service (My Life) approached us to help them secure positive media exposure for the group’s services and raise their profile among target audiences. The results are from a 9-month period, and I’m glad to say, we’re still working with the group. * Ongoing exposure in regional and care industry media – 19 regional media ‘stories’ + associated websites (valuable for SEO), including: Wiltshire Times …

Springup PR specialises in public relations for the care  sector

How to create an ultra-successful event at your care home

* By Adam James, founder of Springup PR Do you want at least 60 guests at a special event at your care home? Whether it’s an official opening, open day or special dementia study day there’s a set way of going about it you must follow to make the event an all-out sell-out success. Here’s how: * People, especially busy professionals, VIPS, MPs, councillors, local authority commissioners etc, stakeholders, need an enticement to attend any event, and to get them out of their office. An “official opening” at your home may not be enough. So, think of booking a celebrity to draw people in. Celebs can cost anything from £250 to £15,000 …

Determination and persistence is a core PR skill

Discover the 6 emails and 1 phone call it takes to secure national media exposure

* By Adam James, founder of Springup PR “Follow up to the death” – that’s often what I instruct colleagues when they’re pitching a story on behalf of a client to a target journalist. What this means is: “Keep on contacting the target journalist until s/he says accepts or declines your pitch.” A high-risk tactic? Maybe so considering journalists at best sigh with resignation or at worst abhor with passion when PR pros badger them with “non-stories”? But, if a ‘pitch’ is truly solid, tight, forensically focused and conveys a genuine ‘story’ then you must “follow up to the death” Here’s one real example of “following up to the death”. I …

Springup PR specialises in public relations for the care and healthcare sector

Are you a care provider wanting more media exposure and PR results?

By Adam James, Founder of Springup PR Do you want regional media exposure for your care homes – but don’t know where to start? Or perhaps you’re not getting as much media coverage for care home as you’d like? Are paid-for adverts not working for you, and you’d like to try another route? Do you want to ‘get the word out there’ to local prospect families about the quality services of your care home(s) Well, last year the CEO of a provider of two luxury care homes contacted me via Linkedin with these exact problems. The paraphrased conversation went like this. CEO:  “We’ve got these two wonderful care homes, but …

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Psst….PR’s closely-guarded secret – how surveys can secure media headlines for your business

If you want immediate explosive positive media exposure for your business then creating headline-making stories from surveys of the public are a tried-and-tested method to achieve this. Done properly, it’s a dead-cert PR result. That’s what any business wants to hear. Infact, whatever your business, whatever your brand – doing survey-based research to generate newsworthy statistics and figures will secure you a spread of national media exposure, often including backlinks, the gold-dust of SEO. Everyday you read at least one national story about research “findings”. There’s every likelihood these findings resulted from a survey of the public on behalf of a company or brand. It’s something you can do for …