Discover how a one-off media exposure campaign will get you leads

By Adam James Do you want to use a one-off media exposure campaign to tell prospect customers about your new product or service, and generate new leads? Want to get journalists on media read by your target decision-makers to write positive articles and features about your product or service? One tried-and-tested two-pronged approach is to create powerful news stories together with authoritative expert-opinion pitching. This is a tier-1 recommended strategy to secure eye-catching media coverage that will put your company in front of prospective customers, and generate new leads. Here’s one example of how you can achieve this. This example is related to health and social care – but the exact-same processes (with some modifications and tweaks) will secure as high-impact results in …

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6 Steps To Get Your Care Home On ITV Or BBC local television

By Adam James Would you love to see your care home featured positively on your local BBC or ITV news? Do you want to know exactly how you can get BBC and ITV journalists to broadcast “good news” stories about your home WITHOUT having to do very much?   Here’s my 6-step guide on how to do it: 1. Identify your home’s “good news” It’s actually not as difficult as you may think to secure positive BBC or ITV media exposure for your care home. But you must identify a good news ‘story’ that comes across well “on camera”. Remember, BBC and ITV television reporters are looking for visually compelling …

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The Ultimate Guide To Facebook For Care Home Providers

By Adam James (This article originally appeared in Care Management Matters magazine) Facebook is rapidly becoming the care home operator’s social media platform of choice – by enabling homes to communicate and engage with resident families and local audiences, including reaching prospective families. Some homes have, nevertheless, refrained from venturing onto Facebook for a variety of reasons, including a feeling it will not protect residents’ privacy. This reasoning is fine. But holding dear to this sentiment is increasingly less common in light of the fact that a written agreement with every resident – or their family – can enable residents to opt-out of their name, photo or any of their details from …

Why Your Care Home Must Send Out An Email Newsletter EVERY Month

Two weeks ago I spoke with one care home that’s losing out around £800,000 per year in revenue because of unfilled beds. The shocking news is that the home is doing zilch about it. Aside from hoping that “word of mouth” will fill beds quickly. Which it wont. Fair enough – if you don’t mind losing £100,000s (ouch) per year in revenue. The truth is that there are proven methods to fill beds faster and quicker – so that £100,000s per year goes in revenue, and not in lost revenue. One of 7 proven methods is…. Send Out An Email Newsletter EVERY Month….(that’s not once per 6 months by the …

Want to fill beds at your care/nursing home or specialist service? Want to raise your profile?

Do you want to generate more enquiries to your care/nursing home or specialist healthcare service? Do you want more target audiences, particularly prospective families and commissioners, to hear about the wonderful care your home or specialist care or healthcare service provides? If so, what about a PR And Digital Marketing Diagnostics + Success Plan for your care/nursing home(s) or specialist care/healthcare service? What we can do for you is: PR And Digital Marketing Diagnostic:  * Help diagnose with you about what you are not doing to ensure you are at your desired occupancy level, and how PR, media exposure and digital marketing initiatives and campaigns can help fill beds at your homes/specialist care service *  Help …

Artist James Mortimer featured in the Sunday Telegraph

Media exposure and PR for artist

UK artist and painter James Mortimer came to us for help raising his profile in the highly-competitive art world. James was most keen to get his name in front of art investors. However, with James not currently exhibiting, we had to take a different approach and find a media ‘angle’ to help highlight James’ first sculpture work. We decided to focused on James as a fresh talent with an intriguing and interesting personal history and a strong body of work that showcased his future potential. The Bath-based artist’s fascination with taxidermy added to his appeal and the head and neck of a giraffe that sits proudly in his living room was the …

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Discover why this care home STOPPED paying for adverts in their local paper.

One care provider we work with is – like you – always trying to drive interest and enquiries to their home. But, in order to do this, they STOPPED paying for adverts in their local paper. Here’s what they’re doing instead: – Raising awareness – including online – of their home through local media journalist writing ‘good news’ stories about the home (i.e. genuine media and online exposure – not paid-for adverts) – Sending once-per month emails to their database of 600 contacts, stakeholders and prospective families (hint – you MUST have a system to record the email addresses of everyone who expresses an interest in your home, and adding …

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How to get journalists to love your company

* By Adam James, founder of Springup PR We were delighted when AntikBar, the UK’s only vintage poster gallery, approached us to secure them exposure in key media read by their target customers. Antik Bar, based in London, took up our exclusive “Guaranteed Results” offer, as they were keen to target key journalists on media such as Homes and Antiques magazine. Springup PR’s senior associate Lisa Pettifer quickly discovered that not only did Antik Bar have a range of beautiful and unusual vintage posters but its founder Kirill Kalinin, had an intriguing back story and unique expertise. So Springup PR embarked on two tactics. Firstly, a strong pitch to journalists on …

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World exclusive! See this ‘real-life’ news release that secured media exposure for a care home

Do you want to see a ‘real-life’ example of how to GUARANTEE media and online exposure for your care home? Do you want to see the EXACT email we sent to a regional media journalist that secured coverage? Do you want to see the kind of “news release” you have to send to your regional media to secure online media coverage for your home? Well, just watch my video below. It will show: * Why you must target individual journalists * Why your email subject line must include your hard-hitting headline * How to make your news release “jump out” at journalists * Why using these methods will GUARANTEE media and online …

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Make Facebook work wonders for your care home

Are you a care home wanting to use Facebook to ‘talk to’ and engage with your local community, families of residents, prospect staff and prospect resident families? If you’ve already got a Facebook page for your home running you’ll likely have discovered it’s a wonderful avenue to engage with target audiences for your home, while also operating as an important marketing/awareness tool Plus, by looking at the Facebook data you’ll have likely found out that photos and videos are, by far, what gets most interest, in terms of ‘shares’, ‘likes’ and comments. Facebook calls this ‘engagement’. This is all ‘run of the mill’ engagement activity every home with a Facebook …

One of our client care homes on the front page of the local paper

Want your care home on the front page of your local paper?

* By Adam James, founder of Springup PR Want your care home featured on the front page of your local paper? Why settle for page 9 when you can be on the front?! With the many positive ‘stories’ at your home – solid CQC reports, interesting events, well-attended openings, it takes something special’ to secure your home a front page headline (or ‘front page splash’ as I called it in my journalist days) This month, we achieved such a ‘splash’ for a home, so I thought you might find it interesting to know how we did it. Well, to be honest, there’s no ABC formula. Indeed it depends upon what …

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Media exposure and profile-raising for care home provider over 9 months

* By Adam James, founder of Springup PR Are you a care provider wanting to know what media exposure and PR results you can secure over a certain period? Well, here’s what happened when a care group with 5 care homes (Montreux Living)  and a specialist supported-living service (My Life) approached us to help them secure positive media exposure for the group’s services and raise their profile among target audiences. The results are from a 9-month period, and I’m glad to say, we’re still working with the group. * Ongoing exposure in regional and care industry media – 19 regional media ‘stories’ + associated websites (valuable for SEO), including: Wiltshire Times …

Springup PR specialises in public relations for the care  sector

How to create an ultra-successful event at your care home

* By Adam James, founder of Springup PR Do you want at least 100 guests at a special event at your care home? Whether it’s an official opening, open day or special dementia study day there’s a set way of going about it you must follow to make the event an all-out sell-out success. Here’s how: * People, especially busy professionals, VIPS, MPs, councillors, local authority commissioners etc, stakeholders, need an enticement to attend any event, and to get them out of their office. An “official opening” at your home may not be enough. So, think of booking a celebrity to draw people in. Celebs can cost anything from £250 to £15,000 …