Did you know that another way that Springup PR sets itself apart from other consultancies is our “Springup PR Media Litmus Test”?
Using our inside knowledge of the media industry, and extensive journalism experience, we only pursue on behalf of our clients those media PR projects that we judge to have ‘reasonable to excellent’ chance of securing positive coverage.
Springup PR’s traditional media pitches involve research, press release/media pitch production and distribution (often to individually-targeted journalists), and telephone/email follow-up.
We run all media pitches – which even in our digital age remain the largest part of PR – that we conduct for our clients through our litmus test, and it provides a re-assurance that no time, energy or expense is wasted working on media pitching that does not produce results.
Thanks to our litmus test, our success rate on media pitching is 90%
Adam James, Managing Director, Springup PR
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