Are you struggling to get editors on your target media to 'bite' when pitching expert-opinion or thought leadership pieces to them? Yet you do need to have your company's [...]
Want to fill beds faster at your care home? Want to increase occupancy and revenue faster via PR and marketing methods?
Do you want to generate more enquiries to your care or nursing home or specialist healthcare service, and fill beds faster? Do you want more target audiences - particularly [...]
If you want immediate explosive positive media exposure for your business then creating headline-making stories from surveys of the public are a tried-and-tested method to achieve this. Done properly, [...]
When a story inflicting immense damage on a business or organization hits media headlines, I’m interested in as much as how the company manages the crisis, as much as the [...]
Don't be dumbo How do you make your expert-opinion pitch irresistible to your target media? Whether you’re pitching to the New York Times, Boston Globe, or a specialist [...]
Take my challenge! Read the whole of this post. To hazard a guess, I'd say that ‘content marketing’ is probably the biggest source of traffic to your website? [...]
Did you hear how Chipotle suffered a 30% drop in its share price when 141 students got sick with Norovirus after eating at one of the chain's restaurants? You read [...]
Jay Carney, Amazon's communications head, yesterday took to online platform Medium to criticise a "hatchet job" by the New York Times on the working conditions and management practises at Amazon. Was he [...]
For senior living residences, to create an impact on Youtube is rare indeed. Corporate videos go so far. To reach BIG audiences via video is another matter entirely. But here's a [...]
Want to know what the biggest myth in PR is? Watch Adam's Drivetime PR video to find out....
She's got the eye! Photo: @aP-Photographie Back in the 1990s I lived in Manchester, UK, and had just launched a freelance journalism career. On my first morning as [...]
Springup PR keeps a look out for notable PR outputs from senior and assisted living providers. Here’s media coverage on the launch of Allegro's Jupiter facility, in south Florida, that caught our eye. [...]
Springup PR's Bryan Jones - grabbed the attention of 4 national media journalists in 10 minutes Recently something incredible happened. On behalf of a client, my colleague [...]
Photo by Amanda, of Flickr Creative Licences Whatever business, whatever its size - and even with the fabulous possibilities of social media - 70%+ of PR work [...]