Springup PR keeps a look out for notable PR outputs from senior and assisted living providers. Here’s media coverage on the launch of Allegro’s Jupiter facility, in south Florida, that caught our eye.
Background: Allegro’s Jupiter was a new senior living provider in West Boynton, Florida. As part of it’s launch it would have been keen to convey this news – and “get the word out there” – to families in the West Boynton area.
PR output: A positive news story, including photographs, on the launch was published in the Sun Sentinel, and also online
Messaging: The Sun Sentinel article focused on:
* The excellent quality of care at Jupiter e.g. “It’s a carefree lifestyle. Once people move in, many remark that they wish they had moved in sooner,” was one quote from the article.
And: “Two years ago I was on a hunt for a senior living facility,” one resident was quoted as saying. “I visited every place between Boca and West Palm Beach. After I saw Allegro’s Jupiter facility, I decided to wait until this one opened up.”
* That Jupiter was a family-run service, with the implication that the care would be more personalised.
* SEO – not only did the Sun Sentinel article provide telephone contact details for Allegro Jupiter , it also included a hyperlink. This is valuable SEO for any new facility.
Messaging reach: The Sun-Sentinel has a circulation of 163,728 – an extremely sizeable audience to reach, and will make sure Allegro Jupiter is front-of-mind – and ahead of its competitors – for families looking to provide senior living services for their loved ones.
* Get our free guide on How PR Builds The Reputation – And Sales – Of Your Assisted Or Senior Living Facility