For senior living residences, to create an impact on Youtube is rare indeed.
Corporate videos go so far.
To reach BIG audiences via video is another matter entirely.
But here’s a video that secured immense PR mileage for an Insignia Senior Living community in San Juan, Puerto Rico.
It’s had a staggering 323,000 video views since August 2015.
No corporate video can reach these numbers.
Now, whether the messaging on this video is appropriate or not, is a different question. But it demonstrates one thing – if senior living residences want to hit big audiences through video, quirkiness – and being a little bit daring – does the job.
Incidentally, the video is based on the smash hit “Watch Me (Whip/Nae Nae)” by Silento.