Senior living residence ‘Silento’ video goes BIG TIME viral

By |2015-10-08T13:03:20+00:00October 8, 2015|

For senior living residences, to create an impact on Youtube is rare indeed.

Corporate videos go so far.

To reach BIG audiences via video is another matter entirely.

But here’s a video that secured immense PR mileage for an Insignia Senior Living community in San Juan, Puerto Rico.

It’s had a staggering 323,000 video views since August 2015.

No corporate video can reach these numbers.

Now, whether the messaging on this video is appropriate or not, is a different question. But it demonstrates one thing – if senior living residences want to hit big audiences through video, quirkiness – and being a little bit daring – does the job.

Incidentally, the video is based on the smash hit “Watch Me (Whip/Nae Nae)” by Silento.

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