Want to discover one vital marketing propulsion you must do with that beautifully-crafted news release and set of editorial photographs for your care home in order to promote your home and the quality of its care to local audiences?
The video below:
Details why – after a few Facebook-friendly tweaks – you should post that news story as a separate Facebook post, complete with all the terrific photos.
Details why you should then boost that post to audiences within the geographical area you want to reach for your care home.
Provides one real-life example of how this news story “boost” function can work for a fictional care home in Grange-over-Sands in Cumbria.
Shows how you can use the Facebook target “audience” option when boosting a post to find out the number of people you can reach within a 10-mile radius of your care home
And shows how you can break down that target audience by, for example, age, to reach 10s of thousands of local people.