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Green technology

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Green technology PR – a one-off project

On behalf of our client, Infrared Heating Technologies, we were charged with a single PR project of raising the profile of Redpur infrared heating panels to target audiences of professional domestic and commercial heating engineers. Infrared Heating Technologies is the sole distributor of high-end German-built Redpur infrared heating panels into the UK. We got to work coming up with a media ‘angle’ that would grab the attention of specialist industry media, including green technology media. After research, we discovered that the Redpur infrared heating panels were likely to be technologically the “most sophisticated” in the word. This gave us our ‘angle’. We drew up the eye-catching headline – “World’s “most sophisticated” infrared heating systems introduced …