“We’ve seen an increase in occupancy and private long-term care enquiries”
Background: The Knoll Nursing Home in Yeovil, Somerset, had 82% occupancy (41 beds out of 47). The home was getting 25 enquiries per month (local
How “enhanced tracking” helps care homes understand “what works” in their marketing
For many care home providers, >50% of enquiries come from their website. It’s where families land after a Google search, a paid Google PPC ad,
The ultimate (20-min) guide for care home owners who want to get more enquiries via marketing
Are you a care home owner, and you want a summary of all marketing and PR strategies to get your care homes more enquiries? Do
Is your care home website good enough to get more enquiries from families?
Imagine you are looking for a care home for your mum who lives in Leeds. You've no recommendations, and no knowledge of care homes. So
Here’s What Families Search On Google When Looking For Care Homes…
When families search for a care home on Google, what are they actually typing in? If you're using Google Ads to increase private enquiries,
6 (Shocking) Mistakes Care Homes Make Using Google Ads To Get Enquiries
Google PPC Ads can be one of the most reliable ways for care homes to get more enquiries, particularly from private-pay families. When implemented correctly,
How I make care homes famous with celebrity events. (And no other care homes will be doing!)
Want your care homes to be famous to "get the word out there" and help get more enquiries? And to engage with not only prospective families,
How 1 Care Home Went From 75% to Full Occupancy in 5 Months
New Mills Care Home [not its real name] is a 39-bed residential care home in Bristol. Occupancy had dropped to 75%, and competition
How I help specialist care providers get more clients
In this episode of the Care Home PR And Marketing Podcast, host Adam James of Springup PR talks with Simon Blunden, a business development consultant
“We were ready to throw in the towel for our care home…now we’re at 97% occupancy!” 😀
👉 Update: Ashfields Care Home is now full - operating a waiting list. Ashfields Care Home in Macclesfield Background: Ashfields Care Home
How Care Homes Can Use Google Ads to Get More Enquiries Than Competitors in Their Catchment Area
If you’re running Google Ads for your care homes, you’re already taking a major step toward generating more enquiries from families searching online for care
Turn “No One Wants To Go To A Care Home” To… “That’s Where I Want Mum to Be.”
Let’s be honest — no one wants to be "put" into a care home. A reality is that the general public has negative connotations
What happened when I searched google to find a care home?
94% of families will go online during the course of searching for a care home. So if your care home isn’t showing up on
How to make your care home Facebook pages EXPLODE to “get the word out there”!
How can care homes “get the word out there” to amplify their REPUTATION and ultimately get more ENQUIRIES? Using Facebook you can get 15k-20k people
What Should a Care Home Website Look Like (And Achieve)?
If you're refreshing or redoing your care home website, here's a blunt truth — families looking for care will decide in the first 5
Why email marketing is the most SHOCKINGLY easy way to promote your care homes! And how to do it!
If your care homes want to "get the word out there" to your local communities, and ultimately get more enquiries, send a monthly or bi-monthly
Want more enquiries to your care homes? Here’s how to get loads!
Want more enquiries to your care homes to increase occupancy faster? This video below is a recording from a presentation Adam James, founder of Springup
“Occupancy has increased from 75% to 90% for our care homes”
Abbey Healthcare, which operates 16 care homes across the UK, approached Springup PR with three main objectives for eight of its homes. 1) Increase
Here’s 1 vital metric almost all care homes don’t know – but should!
Want to know what the most effective marketing and PR strategies are for your care homes? When calculating and deciding this, our video below reveals
How A Specialist Neurological Care Provider Got 3 x More Enquiries In 61 Days
Specialist neurological care provider PJ Care approached Springup PR because they wanted to promote the launch of new functional neurological disorder (FND) outpatient service