How to increase occupancy in autumn 2026 at your care homes – with 90% success rate!
How can care homes get more enquiries and increase occupancy in autumn 2026 - with a 90% success rate? We analysed the results of care
Care home goes from 82% to 95% occupancy in 6 months with help of “impactful” enquiry-generating campaign
Court House care home in Malvern, Worcestershire, was at 85% occupancy (48 beds occupied of 56) which meant the home, part of the Superior
How One Care Home Group Increased Occupancy From 78% to 89% in 10 Months
How does a care home group increase occupancy from 78% to 89% across three priority homes - and potentially add £1.2 million in forecast
EXCLUSIVE: Watch How AI Can Build Care Home Websites in 2 Minutes!
Yes, no exaggeration. AI-powered website builders (e.g. Lovable) can now create high-quality website templates and enquiry-generating landing pages for care home providers in just a
Should you trust ChatGPT on how to get your care homes more private enquiries?!
AI is changing how care home providers make decisions and strategise. So I put ChatGPT to the test, and asked it a simple question: "I'm
Does ChatGPT Recommend Your Care Homes?
If families search online for care homes in your local area, there's an increasing chance there'll be turning to AI platforms, rather than traditional Google
How digital marketing campaign of 1 nursing home of a care group helped add £310,000 in annual revenue in 6 months
Background: Holme House Nursing Home in Cleckheaton, West Yorkshire, had 81% occupancy (44 beds out of a target 54), and is part of the Croft
“We’ve seen an increase in occupancy and private long-term care enquiries”
Background: The Knoll Nursing Home in Yeovil, Somerset, had 82% occupancy (41 beds out of 47). The home was getting 25 enquiries per month (local
How “enhanced tracking” helps care homes understand “what works” in their marketing
For many care home providers, >50% of enquiries come from their website. It’s where families land after a Google search, a paid Google PPC ad,
The ultimate (20-min) guide for care home owners who want to get more enquiries via marketing
Are you a care home owner, and you want a summary of all marketing and PR strategies to get your care homes more enquiries? Do
Is your care home website good enough to get more enquiries from families?
Imagine you are looking for a care home for your mum who lives in Leeds. You've no recommendations, and no knowledge of care homes. So
Here’s What Families Search On Google When Looking For Care Homes…
When families search for a care home on Google, what are they actually typing in? If you're using Google Ads to increase private enquiries,
6 (Shocking) Mistakes Care Homes Make Using Google Ads To Get Enquiries
Google PPC Ads can be one of the most reliable ways for care homes to get more enquiries, particularly from private-pay families. When implemented correctly,
How I make care homes famous with celebrity events. (And no other care homes will be doing!)
Want your care homes to be famous to "get the word out there" and help get more enquiries? And to engage with not only prospective families,
How 1 Care Home Went From 75% to Full Occupancy in 5 Months
New Mills Care Home [not its real name] is a 39-bed residential care home in Bristol. Occupancy had dropped to 75%, and competition
How I help specialist care providers get more clients
In this episode of the Care Home PR And Marketing Podcast, host Adam James of Springup PR talks with Simon Blunden, a business development consultant
“We were ready to throw in the towel for our care home…now we’re at 97% occupancy!” 😀
👉 Update: Ashfields Care Home is now full - operating a waiting list. Ashfields Care Home in Macclesfield Background: Ashfields Care Home
How Care Homes Can Use Google Ads to Get More Enquiries Than Competitors in Their Catchment Area
If you’re running Google Ads for your care homes, you’re already taking a major step toward generating more enquiries from families searching online for care
Turn “No One Wants To Go To A Care Home” To… “That’s Where I Want Mum to Be.”
Let’s be honest — no one wants to be "put" into a care home. A reality is that the general public has negative connotations
What happened when I searched google to find a care home?
94% of families will go online during the course of searching for a care home. So if your care home isn’t showing up on