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Mental health PR

brookdale

‘Springup PR raised the visibility of our company’

Brookdale Care, which specialises in the provision of autism care services, set us the task of promoting The Spectrum Star, the world’s first ever outcomes measurement tool for people diagnosed with autism. After a PR audit, we were also then required to raise the profile of the company among target audiences, including commissioners, care and healthcare professionals and families of people diagnosed with autism. Within a week we’d secured great media coverage on the Spectrum Star, including on BBC television and radio, regional media, and specialist learning disability media. We were hitting big audience numbers. Our ongoing profile-raising PR efforts resulted in coverage, including double-page spreads, in Community Care magazine, …

Social media for care homes

Social media for care homes

Properly managed social media can hold great PR benefit for care homes and care groups. Here’s just four real-life examples. 1. Facebook: Engaging content – particularly videos and photos – can bring in quality engagement with residents’ families and friends, one of a care home’s key stakeholder groups. To have your residents and their families singing the praises of your care home on social media platforms holds immense reputational value. There’s no better marketing than residents or their families and friends doing it for you. Local authorities, who may buy in your services, will notice this. Real-life example 1: One photo post by a resident, discussing the excellent care he …

There are many press release distribution services

PR tip – don’t use press release distribution services

  Clients have often descibed how, before coming to us, they used online free or paid-for automated news/press release distribution services. Invariably they have been mightily disappointed. At Springup PR, and unlike some other agencies, we are not convinced of any real value in automated news/press release distribution services. We continually review them, but generally don’t use them. Here’s why: 1. Press releases sent via news release distribution fail to pinpoint the right journalists, editors or bloggers. Instead they are sent to everyone and no one. Effectively it’s a junk news release, or junk email. What does Springup PR do instead? We ALWAYS contact the right journalist, editors and bloggers. By email and …

Mental health PR

Springup PR are highly experienced – and successful – in working with mental healthcare and learning disability organisation clients, from large corporates to social enterprises and charities. We regularly work with journalists and editors of key mental health media, such as Guardian Society, Nursing Times, Community Care, and Mental Health Today. We understand the nuances, and clinical and political issues effecting the mental health sector. In short, we are very good. We’ll get you the big results you seek. Follow us on Twitter, contact us directly, or look at our client case studies to find out more. Adam James, Director, Springup PR adamjames@springup-pr.com