UK artist and painter James Mortimer came to us for help raising his profile in the highly-competitive art world.
James was most keen to get his name in front of art investors.
However, with James not currently exhibiting, we had to take a different approach and find a media ‘angle’ to help highlight James’ first sculpture work.
We decided to focused on James as a fresh talent with an intriguing and interesting personal history and a strong body of work that showcased his future potential.
The Bath-based artist’s fascination with taxidermy added to his appeal and the head and neck of a giraffe that sits proudly in his living room was the clinching detail for a half-page editorial piece in the Sunday Telegraph.
And the reason for this result is we pitched to the right editor on the Sunday Telegraph.
Indeed, making sure you pitch your ‘story’ (whatever your business) to the most appropriate editor or journalist on your target media is one vital key to securing media and online exposure results.
Making sure you pitch your ‘story’ (whatever your business) to the most appropriate editor or journalist on your target media is one vital key to securing media and online exposure.
PR OUTPUT HIGHLIGHTS:
* Half page ‘My Space’ feature in the Sunday Telegraph (see above clipping) which highlighted the gallery where James Mortimer’s sculptures were on display.
* In-depth interview with art blog, The Palette Pages, showcasing James’ sculpture and forthcoming exhibition in London. See here: http://www.thepalettepages.com/2016/08/21/james-mortimer/
* Targeted local audiences through his inclusion in Bath Life’s round-up of “talented, cool and remarkable Bath gents inspiring us right now”.
* Also reached high net worth art buyers with an online feature in The Art Collector, plus inclusion in its newsletter and on social media channels
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