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Care Home PR

“Occupancy has increased from 75% to 90% for our care homes”

   Abbey Healthcare, which operates 16 care homes across the UK, approached Springup PR with three main objectives for eight of its homes. 1) 

Adam James2025-07-01T16:38:34+00:00June 30, 2025|
  • Care Home PR

How to write a PERFECT care home news release!

Want to get ongoing positive press coverage for your care homes? Want to ramp up your PR strategy for your care homes in order to

Adam James2025-06-17T19:25:23+00:00June 17, 2025|
  • Care home marketing

Help! AWFUL News About My Care Home Online! (And how to fix it)

Have any of your care homes been stung by a negative online story? Perhaps it's a media report on a "requires improvement" or even

Adam James2025-06-05T20:26:39+00:00June 5, 2025|
  • Care Home PR Agency

How 1 Care Home Has Been Getting (CRAZY) Good Press Coverage Every 2 Months For 9 Years!

Want to become the most FAMOUS care homes in your catchment areas to be the “care homes of choice” Want to have your care homes

Adam James2025-05-19T16:27:40+00:00May 19, 2025|

How we get care homes (positively) headlined on TV news!

In this episode of Care Home PR and Marketing Podcast, Adam James and Samara Ullmann of Springup PR reveal how to get regional news

Adam James2025-04-15T15:39:47+00:00April 14, 2025|

“We’re really celebrating our care homes locally” – care home group ramps up press and digital press coverage

1) Problem Oriel Care Residential Home, Bonehill Lodge and the Croft care homes were part of a  3-home care home group wanting to showcase

Adam James2025-04-08T21:11:58+00:00April 1, 2025|
  • Care Home PR

How To Get Your Positive Care Home Stories On BBC And ITV News

Watch a recording from our webinar on: "How To Get Your Positive Care Home Stories On BBC And ITV News"! ✅ Care Homes!

Adam James2025-03-04T18:32:03+00:00February 11, 2025|

“Phenomenal” 1300% private enquiries surge for Nottingham care home

Beechdale Care Home in Nottingham was getting a paltry 0.5 private enquiries per month. Just 15% of residents were privately funded. Moreover, there was

Adam James2024-12-06T11:36:12+00:00November 26, 2024|

How To Pitch Your Care Provider To The Press To Be Seen As A National Care Expert

This episode of the Care Home PR And Marketing Podcast podcast features Sam Lewis, editor of Care Home Professional. With a number of years

Adam James2025-01-06T12:18:43+00:00September 21, 2023|

Should care homes get regional media journalists to cover their stories…or not?

“Adam, what's the point in our care homes being featured in the local newspapers and the local media - no one reads newspapers anymore and

Adam James2024-12-06T13:18:44+00:00August 24, 2023|

Care home marketing and PR: Want more enquiries to fill beds faster?

Do you want to use care home marketing and PR to get more enquiries, particularly self-funders, to your care provider in order to fill

Adam James2024-12-06T13:19:28+00:00July 7, 2023|

How To Get Ongoing Positive PR For Your Care Homes (Even If You Don’t Think You’ve Good Enough Stories)

This video below is a recording from an exclusive Springup PR webinar on How To Get Ongoing Positive PR For Your Care Homes (Even

Adam James2024-12-06T13:20:30+00:00March 18, 2023|

How To Respond (And How Not To Respond) If The Press Write SxxT Things About Your Care Homes!

How should you best respond if the regional or national media come knocking to write negative articles about your care homes? Has your reputation

Adam James2024-12-06T13:21:02+00:00August 10, 2022|

How To Get Guaranteed Ongoing Press Coverage For Your Care Homes To Showcase Your Care Quality

"Oh Adam you can NEVER guarantee media exposure or PR results" Is what some PR pros scoff at me. Not true. You can offer a

Adam James2024-12-06T13:21:15+00:00August 5, 2022|

How To 💥 Explode 💥 Your Care Operator’s Brand (Without Re-Branding) To Become Employer Of Choice For New Care Staff

Watch this recording of an exclusive 30min lunchtime webinar when you'll learn: ✅ How any one of your care homes or care services can

Adam James2024-12-06T13:21:45+00:00July 5, 2022|

Staggeringly Good Media Headline For Your Care Homes

Do your care homes and staff 😍 love 😍 positive praise and feedback from your residents and their families? I bet you do! And, heck,

Adam James2024-12-06T13:23:27+00:00December 13, 2021|

How A Specialist Care Operator Used PR And Marketing To Help Increase Care Job Enquiries By 400%

This episode of the Care Home PR And Marketing podcast features Neil Russell, chairman of specialist neurological care provider PJ Care which employs more

Adam James2025-01-06T12:29:47+00:00November 23, 2021|

How One Care Home Operator Used “Phenomenal” PR To Increase Enquiries And Occupancy

This episode of the Care Home PR And Marketing podcast features Nimesh and Pritesh Patel of 2-home operator Prime Residential Care. They tell their

Adam James2025-01-06T12:30:02+00:00October 26, 2021|

How One Care Operator Received The CVs of 21 Care Applicants Using £798 Of Facebook Ads Combined With PR

This episode of the Care Home PR And Marketing podcast features Facebook Ads specialist Michael Rodger of Springup PR where we discuss the case

Adam James2025-01-06T12:30:20+00:00October 26, 2021|
  • Care Home Marketing

What’s The #1 Way To Get More Care Home Enquiries From Self-Funding Families

If you could choose 1 marketing or PR initiative over 6 months to get more enquiries from self-funding families what would it be? Positive

Adam James2024-12-06T13:24:00+00:00October 24, 2021|
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Discover the 7 vital – and proven – PR & Marketing things you must do to get more care home enquiries
Adam James Got a Question? 0203 6370091 hello@springup-pr.com
Neil Russell

"Eighteen months ago we took what may be considered a strange and dangerous decision, we got rid of our in house sales and marketing experts deciding to outsource all of our marketing and manage bed sales clinically. We chose to work with Adam James and Spring Up PR and have seen our marketing targets that had previously been missed not only met but surpassed by some distance, our occupancy figures have improved to the point where our hardest task now is managing the high number of referrals and waiting lists for new admissions.  Huge savings and increased income, while increasing our company profile in the best possible way. All thanks to Spring Up, Adam and his team, I would strongly recommend speaking with them"

Neil Russell Chairman of PJ Care
Dion Meechan

"Springup PR has fantastic knowledge of the care and nursing home sector  – combined with innovation in their approach to marketing and PR."

Dion Meechan Director at Barrowhill Hall Nursing Home
Karen Miller

"We have never had so many enquiries, and Springup PR's campaign has been a real success, and an entirely positive experience. We just would not have got to where we needed to without their support. What's more, their team has made it as resource-light for us as possible. We would definitely recommend Springup PR to other care providers who want to use a digital marketing strategy to get more enquiries."

Karen Miller CEO, Broughton House Care Home
Anna Kleinman

"Adam and his team at Springup PR provided an invaluable PR support to Greensleeves Care on a number of high profile PR campaigns. Thanks to Adam's great PR experience and insight as well as great understanding of the care sector, all PR campaigns were successful and met set objectives and outcomes. I would gladly recommend Adam and Springup PR to any client who is looking to achieve a high PR coverage."

Anna Kleinman Head of Marketing and Communications, Greensleeves Care
Pritesh Patel

"Phenomenal PR for our care homes from Springup PR ! I was not convinced at first, but how wrong I was! Our occupancy numbers do not lie!"

Pritesh Patel Co-owner of Prime Residential Care Group
Tony Barnes

"With their PR expertise and knowledge of the care sector, Springup PR has managed to get us positive media and online coverage which has raised the visibility of our home and helped us increase our occupancy by 20%"

Tony Barnes Co-owner of Hythe Care Group
Joanne Balmer

Your PR has had a huge impact! Thank you.

Joanne Balmer CEO of Oakland Care
John Tillish

We're now getting 4 enquiries per week. Af first it may first feel like an expensive investment with Springup PR, but we were struggling at 75% occupancy, so our return is that we're getting rooms filled. So if you can fill your rooms the investment pays for itself.  I would recommend Springup PR to other care homes because to the team is really good, willing to listen and do anything we ask"

John Tillish Park House Care Home, Bedfordshire
Liam Geach

"We’ve added £500K to annual turnover since joining with Springup PR – the KPIs have been absolutely fantastic.

“We increased occupancy to 95% and 99% respectively within 2 months. This has continued. We’re now looking to increase further the proportion of private pay residents.

“When we first approached Springup PR we faced a huge loss in turnover. But in relation to what we’ve achieved the monthly costs are negligible.

“Now when we are have a bed we can have 3 people waiting for it. It’s put the power back into our court.

“As a care provider we’re now viable and future proof. We always say we have that we have to look after the numbers to look after our residents.

“Moreover, working with Springup PR has been an absolute pleasure because they share our values.

“We are in the people business, and Springup PR is as well. As a family business it’s so important to us that our partners share our values.

“We’d highly recommend Springup PR to other care home providers.”

Liam Geach, financial director at English Oak Care Homes

Liam Geach Financial director at English Oak Care Homes
  • Fill Beds Faster
  • Care Home Marketing
  • Care Home PR
  • Care Home Google PPC
  • Care Home Events
  • Who are we
  • How we help
  • Get Video On 7 Vital PR And Marketing Things You Must Do To Fill Your Care Home Beds Faster
  • Case studies
  • Podcast
  • Care Home PR & Marketing Podcast
  • Care CEO Success Stories Podcast
  • Contact
  • T: 0203 6370091
Address: Suite 11, 7 General Gordon Square 2nd Floor Equitable House London SE18 6FH Phone number: 0203 6370091 Email: hello@springup-pr.com © 2021 Springup PR Privacy Cookies Terms of use
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