PR and media exposure for a care provider in 6 months

logo-pjcareWant to know what PR and media exposure results a specialist care provider can expect to secure in 6 months?

What better way to demonstrate this than summarise what we achieved for our client, PJ Care, over a six-month period. 

1) Six-month media exposure summary

(i)  Total audience reached via mainstream media = approx 1.32 million

Audience reached includes * care sector * nursing * public/families + stakeholders in target regions * healthcare and neurocare professionals * charity partners * commissioners

(ii) PJ Care’s reputational messages conveyed to audiences

100% positive –  0% negative

(iii)  Reputational messages conveyed include:

* PJ Care’s quality of neurological care
* Award-winning neurological care
* PJ Care professional expertise – including thought-leadership/expertise on neurological care provision + care/healthcare management
* Resident endorsement of PJ Care’s services

Screen Shot 2016-05-19 at 2.20.01 PM2) Media outputs include

* Financial Times
* 5 x Peterborough Telegraph + website
* 7 x Milton Keynes newspapers + website
* 10 care sector trade media + websites
* Stakeholders/partners: Articles covered by Alzheimer’s Society, Independent Neurorehabilitation Providers Alliance (INPA), Rotary – Great Britain and Ireland, The Care Workers Charity, Headway Cambridgeshire,
* Total of 13 PJ Care ‘stories’ on www.carehome.co.uk
* 3 x Huffington Post blogs – Jan Flawn + Johann van Zyl
*  5 x news stories for PJ Care’s website:

3) Social media engagement outcomes

(i) Twitter: PJ Care’s Twitter followers increased 60% – from 345 to 568, including target healthcare/care audience/staff/residents + families

(ii) Facebook: PJ Care’s Facebook page’s ‘likes’ increased by 53 new ‘likes’  total = 283

– Highlight: Regular ongoing endorsement/engagement from former residents and staff.
– Highlight: One Facebook post seen by 1629 people

(iii) Linkedin: PJ Care’s company’s Linkedin followers reached 230,

4) Media pitching – Springup PR’s success rate

90% (18 of 20) of Springup PR’s pitching secures positive PJ Care reputational outcome

5) Media/stakeholder distribution lists

* Care sector: including Healthcare Business Magazine, Care Industry News, Care Management Matters, Care Talk, Caring Times, Caring UK Magazine, Health Investor Magazine, Care and Nursing Essentials Magazine, Health Service Journal

* Regional media: including Peterborough Telegraph, Milton Keynes Citizen, Milton Keynes News, Anglia TV News, BBC Look East, BBC Radio Cambridgeshire, BBC Three Counties Radio

* National media: including The Guardian, Financial Times, The Times, Daily Telegraph, BBC News

* Stakeholders: Including Keith Lewin at Brunswicks, Martin Green at Care England, Mary Goode at Headway Cambridgeshire 

6) Journalist/editor relationships

* Springup Pr developed excellent working relationships and rapport with journalists and editors of target regional media, including BBC and ITV + care sector media. Springup PR is regularly in contact with these journalists/editors.

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