Currently browsing tag

care sector pr

Springup PR specialises helping care and nursing homes fill beds faster

Are you a care provider wanting more media exposure and PR results?

By Adam James, Founder of Springup PR Do you want regional media exposure for your care homes – but don’t know where to start? Or perhaps you’re not getting as much media coverage for care home as you’d like? Are paid-for adverts not working for you, and you’d like to try another route? Do you want to ‘get the word out there’ to local prospect families about the quality services of your care home(s) Well, last year the CEO of a provider of two luxury care homes contacted me via Linkedin with these exact problems. The paraphrased conversation went like this. CEO:  “We’ve got these two wonderful care homes, but …

Photo-feature in the Daily Telegraph, secured for our client, Oomph, by Springup PR

PR that has Oomph!

Oomph! is the most exciting provider of fun and “funky” activity classes and programmes to residents in UK care homes across the care sector. Founded by entrepreneur, Ben Allen, the multi award-winning social enterprise approached Springup PR as it wanted to use national, trade and regional media to boost significantly its profile among target audiences, and help propel the business forward with its growth plans. Charged with a three-month campaign, we set to work developing a strategy, storylines and “angles” with impact that would grab the attention of journalists and editors of target media, and achieve desired results. Within three months we’d achieved the following exposure for Oomph! ·      Photo features Oomph! in the Daily Telegraph and Guardian, focusing on …