Do you want to generate more enquiries to your care home or specialist care service?
Do you want more target audiences, particularly prospective families and commissioners, to hear about the wonderful care your home or specialist care service provides?
Do you need to attract more residents or services users?
If so, what about a PR And Digital Marketing Audit + Success Plan for your care home(s) or specialist care service?
What we can do for you is:
PR And Digital Marketing Audit:
* Help clarify with you about how PR, media exposure and digital marketing initiatives and campaigns can help bring in more enquiries to your homes/specialist care service
* Help clarify with you what PR, media exposure and digital marketing initiatives/campaigns are most valuable to your homes/specialist care service and why.
* Help clarify with you what particular target audiences your homes/specialist care service want to reach, and what key messages you’d like to convey.
* How specific PR, media exposure and digital marketing initiatives can complement your marketing strategies and help your homes/specialist care service generate more enquiries and fill beds.
* Spend time with you going through all of the above. We will want to know answers to questions such as: How many enquiries and visits do you presently receive to your homes/specialist care service per month? What is the source of the enquiries? Do you record the name, telephone number and email address of every person who enquires? What newsletters do you distribute, and how often? How many networking or educational events do you organise per year? What media exposure initiatives do you presently conduct?
* Do our own desktop research to determine your digital footprint and online reputation, if required. This may include SEO, online reputation, Facebook ‘accelerated engagement’, carehome.co.uk status and Google Adwords analysis.
* We will also compare you with some of your competitors, if you wish.
PR And Digital Marketing Success Plan
* Produce a PR And Digital Marketing Success Plan for your care homes/specialist care service – to cover an agreed time-frame, and to your specified budget.
* This PR And Digital Marketing Success Plan will list options, and we will review this plan with you.
This PR And Digital Marketing Success Plan is yours – and you are under no obligation to use us as your PR agency after we have delivered this for you.
The aim of our PR And Digital Marketing Success Plan is to help you by providing clarity and precision. It also gives you additional time to get to know us.
If you’d like to have a PR And Digital Marketing Success Plan then please get in touch.
I look forward to talking with you,
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