Two weeks ago I spoke with one care home that’s losing out around £800,000 per year in revenue because of unfilled beds.
The shocking news is that the home is doing zilch about it.
Aside from hoping that “word of mouth” will fill beds quickly. Which it wont.
Fair enough – if you don’t mind losing £100,000s (ouch) per year in revenue.
The truth is that there are proven methods to fill beds faster and quicker – so that £100,000s per year goes in revenue, and not in lost revenue.
One of 7 proven methods is…. Send Out An Email Newsletter EVERY Month….(that’s not once per 6 months by the way!)
I did a Facebook live video (it’s delightfully raw and uncut) on why you must “Send Out An Email Newsletter EVERY Month”
Check out the video here