How to write a PERFECT care home news release! - Care Home Marketing And PR

Want to get ongoing positive press coverage for your care homes?

Want to ramp up your PR strategy for your care homes in order to get noticed among local communities – and get more enquiries?

This video shows you How To Write A PERFECT Care Home News Release! (that will guarantee you media coverage every time!)

The video features a real-life care home news release, and details:

* What’s the #1 vital ingredient when compiling a news release for your care home.
* Tips on how to pitch your care home story to the press.
* What you should put in the email subject line to journalists when you pitch your story to them.
* Why “human interest” is SO important.
* What kind of details and quotes you should add to your news release.
* Why it is that because your care home is looking after our nation’s elderly your story has added gravitas and public interest. This is a big advantage to you.
* The importance of adding quotes from residents, resident families and your care home manager to your news release.
* Why 90% of the time residents themselves are happy to be involved in media initiatives!
* The press coverage results secured from the news release.

And more….

Go watch:

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Adam James2025-06-17T19:25:23+00:00June 17, 2025|

"Eighteen months ago we took what may be considered a strange and dangerous decision, we got rid of our in house sales and marketing experts deciding to outsource all of our marketing and manage bed sales clinically. We chose to work with Adam James and Spring Up PR and have seen our marketing targets that had previously been missed not only met but surpassed by some distance, our occupancy figures have improved to the point where our hardest task now is managing the high number of referrals and waiting lists for new admissions. Huge savings and increased income, while increasing our company profile in the best possible way. All thanks to Spring Up, Adam and his team, I would strongly recommend speaking with them"

"We’ve added £500K to annual turnover since joining with Springup PR – the KPIs have been absolutely fantastic.

“We increased occupancy to 95% and 99% respectively within 2 months. This has continued. We’re now looking to increase further the proportion of private pay residents.

“When we first approached Springup PR we faced a huge loss in turnover. But in relation to what we’ve achieved the monthly costs are negligible.

“Now when we are have a bed we can have 3 people waiting for it. It’s put the power back into our court.

“As a care provider we’re now viable and future proof. We always say we have that we have to look after the numbers to look after our residents.

“Moreover, working with Springup PR has been an absolute pleasure because they share our values.

“We are in the people business, and Springup PR is as well. As a family business it’s so important to us that our partners share our values.

“We’d highly recommend Springup PR to other care home providers.”

Liam Geach, financial director at English Oak Care Homes

By Adam James

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