How to make your care home Facebook pages EXPLODE to “get the word out there”!

How can care homes “get the word out there” to amplify their REPUTATION and ultimately get more ENQUIRIES?

Using Facebook you can get 15k-20k people to read good news stories about your care homes!

And these people will all be:

✅ Within your catchment areas!

✅ Aged 45+ (no teenagers!)

On our video “How to make your care home Facebook pages EXPLODE to “get the word out there!” you’ll discover:

✅ Real life examples from care homes using Facebook to reach tens of thousands of people in their communities (and not just a few hundred)

The truth is care homes are full of inspiring stories — of your residents and care teams.

But too often these stories don’t get big enough reach to your target families and communities.

With the right approach, Facebook can help care homes reach 15,000–20,000+ local people aged 45+, rather than a mere 200–300 views per Facebook post.

With thoughtful storytelling, engaging photos, and a £100 “boost” spend, homes can transform everyday news into powerful awareness campaigns.

Here’s some tips:

* Human stories resonate – reunions, themed events, and resident milestones spark genuine emotion.
* Clear, vibrant images capture attention and convey warmth.
* Friendly, emoji-supported Facebook post writing and clear mentions of your care home’s name make posts stand out.

(Watch ⬇️ our video “How to make your care home Facebook pages EXPLODE to “get the word out there”!)

Here’s some success stories to inspire you.

* Down Hall Care Home shared a resident reunion story. With an £80 boost it reached 16,350 people—86% of whom didn’t already follow the home’s Facebook page. Comments became glowing testimonials. Likewise, an International Women’s Day Campaign used emojis, strong copy, and photos to achieve 1,500 likes and 13,000+ reach.

* Barrowhill Hall Nursing Home hosted a 1950s-themed event that reached 28,000 people on Facebook, most of whom were non-followers of the home’s Facebook page.

* Some campaigns have gone viral, with one dementia awareness campaign for The Old Vicarage Care Home in Cumbria reaching a ridiculous 49 million people – all for a £100 Facebook “boost” spend!

✅ Care Homes! Get Free Video On 7 Vital (And Proven) PR and Marketing Things You Must Do To Get 300% More Enquiries To Your Care Homes

✅ Join – Exclusive Facebook Care Home Owners + Managers Group

✅ Listen to the Care Home PR And Marketing Masterclass Podcast:

✅ Connect with Adam James on LinkedIn