Ashfields Care Home in Macclesfield
Background:
Ashfields Care Home in Macclesfield had 82% occupancy (32 beds out of 39), dropping every so often to 65% occupancy (25 beds).
The home was only getting 1.5 enquiries per month (local authority and private), has a significant number of competitors, and had never embarked on a digital marketing strategy, particularly to attract private enquiries.
Together with the home we drew up a strategy to:
- Help drive enquiries through targeted digital marketing
- Implement enhanced tracking to understand cost per enquiry via digital marketing.
- Create an e-shot database and distribute a bi-monthly e-newsletters to VIPs and stakeholders in and around Macclesfield.
Results:
Within 6 months:
– the home was full, forecasting a £290,160 annual revenue gain
– was getting 240% more enquiries
– 38% of all enquiries attributed to digital marketing.
Vic Tuck, owner of Ashfields Care Home, says: “We knew we wanted to increase enquiries, but did not know the strategy to do this. Our home had been struggling with enquiries and occupancy for 5 years and I honestly felt if working with Springup PR did not work then I was ready to throw in the towel and hand the home back to the landord.
“Six months later I can not be happier – it’s been incredible and a huge relief. We were very sceptical at first, but at 97% occupancy the results speak for themselves. The Springup PR team is fantastic. I would recommend them 100%!”
Watch what Vic Tuck says about Springup PR ⬇️