"We've seen an increase in occupancy and private long-term care enquiries" - Care Home Marketing And PR

Background:

The Knoll Nursing Home in Yeovil, Somerset, had 82% occupancy (41 beds out of 47).

The home was getting 25 enquiries per month (local authority and private), has a significant number of competitors, and had never embarked on a digital marketing strategy, particularly to attract private enquiries.

Up to this point it’s marketing strategy included listings on directories such as Autumna, Lottie and Carehome.co.uk, and using various sourcing companies

Together with the home we drew up a strategy to:

Help drive enquiries through a targeted digital marketing programme
Implement enhanced tracking to understand cost per enquiry via digital marketing.

Results:

Within 6 months:

– the home was at 95% occupancy (45 of 47) forecasting a £280,800 annual revenue gain
– had secured 17 additional enquiries via the digital marketing programme
– had a digital marketing programme performing 200% more effectively than five care home groups operating care homes in the same catchment area.

Maninder Ghuman, director of The Knoll Nursing Home.

Maninder Ghuman, director of Knoll House Nursing Home, says: “Our goal was to increase occupancy and generate more private enquiries by improving our presence on Google and across social media.

“Since working with Springup PR, we have seen an increase in occupancy as well as a noticeable rise in both private long-term care enquiries and respite care enquiries. It has been great to see the impact their work has had for The Knoll Nursing Home, and we are very pleased with the support they have provided.”

“Working with Springup PR has been a very positive experience, and the team quickly understood our goals and implemented a clear marketing strategy. They have supported us in strengthening our online presence and ensuring that more families are able to find and learn about the care we provide. They have been approachable, responsive, and clearly understand the care sector and the importance of communicating with families in the right way. I would recommend Springup PR to other care home providers.”

Adam James2026-04-17T20:36:03+00:00April 17, 2026|

"Eighteen months ago we took what may be considered a strange and dangerous decision, we got rid of our in house sales and marketing experts deciding to outsource all of our marketing and manage bed sales clinically. We chose to work with Adam James and Spring Up PR and have seen our marketing targets that had previously been missed not only met but surpassed by some distance, our occupancy figures have improved to the point where our hardest task now is managing the high number of referrals and waiting lists for new admissions. Huge savings and increased income, while increasing our company profile in the best possible way. All thanks to Spring Up, Adam and his team, I would strongly recommend speaking with them"

"We’ve added £500K to annual turnover since joining with Springup PR – the KPIs have been absolutely fantastic.

“We increased occupancy to 95% and 99% respectively within 2 months. This has continued. We’re now looking to increase further the proportion of private pay residents.

“When we first approached Springup PR we faced a huge loss in turnover. But in relation to what we’ve achieved the monthly costs are negligible.

“Now when we are have a bed we can have 3 people waiting for it. It’s put the power back into our court.

“As a care provider we’re now viable and future proof. We always say we have that we have to look after the numbers to look after our residents.

“Moreover, working with Springup PR has been an absolute pleasure because they share our values.

“We are in the people business, and Springup PR is as well. As a family business it’s so important to us that our partners share our values.

“We’d highly recommend Springup PR to other care home providers.”

Liam Geach, financial director at English Oak Care Homes

By Adam James

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