Care Home PR and Marketing Podcast Archives - Page 3 of 3 - Care Home Marketing And PR

What Is PR And Marketing For Care Homes And What Does It Help Do?

What exactly is care home PR and marketing, what does it achieve, and how? What’s involved? In this podcast episode

Adam James2025-01-03T15:20:55+00:00January 10, 2019|

How to market your care home – and increase occupancy faster

Want to learn how to market and promote your care home better in order to increase occupancy faster and increase revenue faster? Want more

Adam James2025-01-03T15:20:55+00:00January 10, 2019|

How ‘human interest’ is the secret to ensure your care home is the most well-known in its area

By Adam James Does your care group want to ensure that target audiences, particularly prospective families and commissioners, are aware of your homes' quality

Adam James2021-08-30T20:12:56+00:00September 19, 2017|

How PR builds the reputation and sales of your care provider

How-PR-builds-the-reputation-and-sales-of-your-care-provider

Adam James2021-08-30T20:06:14+00:00August 17, 2017|

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"Eighteen months ago we took what may be considered a strange and dangerous decision, we got rid of our in house sales and marketing experts deciding to outsource all of our marketing and manage bed sales clinically. We chose to work with Adam James and Spring Up PR and have seen our marketing targets that had previously been missed not only met but surpassed by some distance, our occupancy figures have improved to the point where our hardest task now is managing the high number of referrals and waiting lists for new admissions. Huge savings and increased income, while increasing our company profile in the best possible way. All thanks to Spring Up, Adam and his team, I would strongly recommend speaking with them"

"We’ve added £500K to annual turnover since joining with Springup PR – the KPIs have been absolutely fantastic.

“We increased occupancy to 95% and 99% respectively within 2 months. This has continued. We’re now looking to increase further the proportion of private pay residents.

“When we first approached Springup PR we faced a huge loss in turnover. But in relation to what we’ve achieved the monthly costs are negligible.

“Now when we are have a bed we can have 3 people waiting for it. It’s put the power back into our court.

“As a care provider we’re now viable and future proof. We always say we have that we have to look after the numbers to look after our residents.

“Moreover, working with Springup PR has been an absolute pleasure because they share our values.

“We are in the people business, and Springup PR is as well. As a family business it’s so important to us that our partners share our values.

“We’d highly recommend Springup PR to other care home providers.”

Liam Geach, financial director at English Oak Care Homes