Care Home Marketing Archives - Page 2 of 6 - Care Home Marketing And PR

How Exactly 1 Care Home Got 24% Of Admissions In 12 Months Via Digital Marketing!

Fairgate (not its real name) is a 64-bed residential home. It had 32 competitor care homes in its catchment area, and wanted to secure more

Adam James2025-06-10T18:56:48+00:00June 10, 2025|

[Care Home Marketing] – How 1 Care Home Got 300% More Enquiries In 6 Months By 4 (Quick) Fixes!

😀 Want to discover how 1 city care home implemented 4 fixes to help get 300% more enquiries over 6 months? 😀 Want to

Adam James2025-05-27T18:05:25+00:00May 27, 2025|

How 1 Care Home Has Been Getting (CRAZY) Good Press Coverage Every 2 Months For 9 Years!

Want to become the most FAMOUS care homes in your catchment areas to be the “care homes of choice” Want to have your care homes

Adam James2025-05-19T16:27:40+00:00May 19, 2025|

How we get care homes (positively) headlined on TV news!

In this episode of Care Home PR and Marketing Podcast, Adam James and Samara Ullmann of Springup PR reveal how to get regional news

Adam James2025-04-15T15:39:47+00:00April 14, 2025|

How To Get (Way) More Enquiries To Your Care Homes In 2025!

How care homes can get more enquiries in 2025 from self-funding families via digital marketing and PR has been revealed in a free video. The video,

Adam James2025-03-04T18:29:45+00:00March 4, 2025|

How To Get Your Positive Care Home Stories On BBC And ITV News

Watch a recording from our webinar on: "How To Get Your Positive Care Home Stories On BBC And ITV News"! ✅ Care Homes!

Adam James2025-03-04T18:32:03+00:00February 11, 2025|

(Real-life) Google PPC Ads dashboard for a care home getting more enquiries to increase occupancy faster!

Here's the ultimate (basic) guide on Google Ads For Care Homes. And it's based on a real-life Google PPC ads dashboard for a care home!

Adam James2025-02-06T22:44:43+00:00February 6, 2025|

What I’ve Learnt Running £250k Of Google Ads To Get More Care Home Enquiries

Here's what I've learnt running £250k of Google Ads for care homes to get more enquiries and increase occupancy. If you want to use

Adam James2025-01-29T21:25:42+00:00January 29, 2025|

How 1 care home got £374,400 in (forecasted) revenue within 30 days of doing digital marketing (including Google Ads) for FIRST TIME!

Here's how 1 care home got £374,400 in revenue within 30 days of doing digital marketing for the FIRST TIME! The home's capacity was 41

Adam James2025-01-17T20:29:13+00:00January 17, 2025|

Why increasing occupancy above 86% gives your care homes 87% profit on new residents!

Here's why you should ALWAYS be looking to increase occupancy above the national average of 86%! It's because you'll get 87% net profit margins when

Adam James2025-01-03T18:50:22+00:00January 3, 2025|

John’s care home got £440k more revenue…so John was ready to sell!

How did 1 care home get 500% MORE enquiries and 25% INCREASED occupancy in preparation for getting sold? Occupancy and enquiries at 29-bed Park

Adam James2024-12-10T17:27:29+00:00December 10, 2024|

15% of admissions for this came home came via digital marketing! This video reveals all!

Where did 1 care home get its enquiries and admissions over a 9-month period? This video reveals real-life data collated by the home (one of

Adam James2024-12-06T11:35:51+00:00December 4, 2024|

“Phenomenal” 1300% private enquiries surge for Nottingham care home

Beechdale Care Home in Nottingham was getting a paltry 0.5 private enquiries per month. Just 15% of residents were privately funded. Moreover, there was

Adam James2024-12-06T11:36:12+00:00November 26, 2024|

[Care Home Warning] Families don’t visit your care homes (but are visiting others)

Warning Care Homes! A family visits 3 to 4 care homes before choosing a care home for their loved one. That’s according to a Lottie

Adam James2024-11-12T16:32:02+00:00November 12, 2024|

We’ve added £500k to our care homes’ turnover since Springup PR came to help

Occupancy was “in dire straits” at Hampshire-based provider English Oak Care Homes. Hunters Lodge care home, with a capacity of 44 was at 38 occupancy,

Adam James2024-12-06T11:37:35+00:00October 23, 2024|

Oakland Grange Care Home Gets 128% More Enquiries

Background: Enquiry levels at Oakland Grange care home in Littlehampton, Sussex, had not recovered since Covid pandemic - and there was high competition

Adam James2024-12-06T12:13:30+00:00August 13, 2024|

Park House Care Home gets 10x more enquiries, increases occupancy by 25% – with £286,000 more revenue

Park House Care Home in Sandy, Bedfordshire has a capacity of 29 beds, but its occupancy had dropped to 20. Occupancy had not recovered

Adam James2025-01-06T12:38:57+00:00July 7, 2024|

[AMAZING] bed enquiry data every care home must be aware of!

A breath-taking 63.4% of care home bed enquiries come via an online platform. Adam James of Springup PR reveals the top routes families make enquiries

Adam James2024-12-06T12:14:38+00:00July 4, 2024|

A (Nice) £1.03m More Revenue For 1 Care Home!

Adam James of Springup PR, speaking in 2024 at the Care Show in London, reveals how 1 care home used digital marketing to help

Adam James2024-12-06T12:15:11+00:00May 23, 2024|

Watch this real example of care home using live chat to talk with prospective family!

Watch Adam James of Springup PR share an EXCLUSIVE real-life example of a Live Chat conversation between a care home

Adam James2024-12-06T13:15:11+00:00April 30, 2024|

"Eighteen months ago we took what may be considered a strange and dangerous decision, we got rid of our in house sales and marketing experts deciding to outsource all of our marketing and manage bed sales clinically. We chose to work with Adam James and Spring Up PR and have seen our marketing targets that had previously been missed not only met but surpassed by some distance, our occupancy figures have improved to the point where our hardest task now is managing the high number of referrals and waiting lists for new admissions. Huge savings and increased income, while increasing our company profile in the best possible way. All thanks to Spring Up, Adam and his team, I would strongly recommend speaking with them"

"We’ve added £500K to annual turnover since joining with Springup PR – the KPIs have been absolutely fantastic.

“We increased occupancy to 95% and 99% respectively within 2 months. This has continued. We’re now looking to increase further the proportion of private pay residents.

“When we first approached Springup PR we faced a huge loss in turnover. But in relation to what we’ve achieved the monthly costs are negligible.

“Now when we are have a bed we can have 3 people waiting for it. It’s put the power back into our court.

“As a care provider we’re now viable and future proof. We always say we have that we have to look after the numbers to look after our residents.

“Moreover, working with Springup PR has been an absolute pleasure because they share our values.

“We are in the people business, and Springup PR is as well. As a family business it’s so important to us that our partners share our values.

“We’d highly recommend Springup PR to other care home providers.”

Liam Geach, financial director at English Oak Care Homes