Help! AWFUL News About My Care Home Online! (And how to fix it) - Care Home Marketing And PR

Have any of your care homes been stung by a negative online story?

Perhaps it’s a media report on a “requires improvement” or even “inadequate” CQC report?

Or perhaps it’s a negative incident that happened at a care home and was reported by the media?

If a family searchers for this care home under a “Google News” search that negative story maybe the first result they see.

Not good.

This Springup PR video:

* Explains what exactly is meant by a negative online care home story
* Provides a real-life care home example – and why exactly the care home owners wanted a solution.
* How to fix it, including how to push the negative story down the google rankings.
* How the home secured press coverage on positive stories about the care home on “high domain authority” websites – and the exact news releases used.

✅ Get Free Video On 7 Vital (And Proven) PR and Marketing Things You Must Do To Get 300% More Enquiries To Your Care Homes

✅ Join – Exclusive Facebook Care Home Owners + Managers Group

✅ Listen to the Care Home PR And Marketing Masterclass Podcast:

✅ Connect with Adam James on LinkedIn

Adam James2025-06-05T20:26:39+00:00June 5, 2025|

"Eighteen months ago we took what may be considered a strange and dangerous decision, we got rid of our in house sales and marketing experts deciding to outsource all of our marketing and manage bed sales clinically. We chose to work with Adam James and Spring Up PR and have seen our marketing targets that had previously been missed not only met but surpassed by some distance, our occupancy figures have improved to the point where our hardest task now is managing the high number of referrals and waiting lists for new admissions. Huge savings and increased income, while increasing our company profile in the best possible way. All thanks to Spring Up, Adam and his team, I would strongly recommend speaking with them"

"We’ve added £500K to annual turnover since joining with Springup PR – the KPIs have been absolutely fantastic.

“We increased occupancy to 95% and 99% respectively within 2 months. This has continued. We’re now looking to increase further the proportion of private pay residents.

“When we first approached Springup PR we faced a huge loss in turnover. But in relation to what we’ve achieved the monthly costs are negligible.

“Now when we are have a bed we can have 3 people waiting for it. It’s put the power back into our court.

“As a care provider we’re now viable and future proof. We always say we have that we have to look after the numbers to look after our residents.

“Moreover, working with Springup PR has been an absolute pleasure because they share our values.

“We are in the people business, and Springup PR is as well. As a family business it’s so important to us that our partners share our values.

“We’d highly recommend Springup PR to other care home providers.”

Liam Geach, financial director at English Oak Care Homes

By Adam James

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