How 1 Care Home Has Been Getting (CRAZY) Good Press Coverage Every 2 Months For 9 Years! - Care Home Marketing And PR

Want to become the most FAMOUS care homes in your catchment areas to be the “care homes of choice”

Want to have your care homes showcased in the media to get more enquiries, and show appreciation for your fabulous care teams?

Want to use PR tactics to scale up your community approach to promoting your care homes and “getting the word out there”?

Want your competitor care homes to be absolutely fed up spotting your care home – and not their own – in the press?!

Watch this webinar recording on “How 1 Care Home Has Been Getting (CRAZY) Good Press Coverage Every 3 Months For 9 Years”

You’ll learn:

#1 – How to find out the stories to pitch to your regional press that get you a 100% success rate in getting coverage.

#2 – The EXACT news releases that this care home – Barrowhill Hall care home in Staffordshire – pitched to the press

#3 – How to build up rock solid relationships with journalists so they’re all ready to cover your stories.

#4 How to make sure your positive care stories reach tens of thousands (and not a couple of hundred) of people in your catchment areas via Facebook!

#5 Essential tips when pitching your stories to the press! The webinar features real-life examples of press coverage that Barrowhill Hall secured!

✅ Care Homes! Get Free Video On 7 Vital (And Proven) PR and Marketing Things You Must Do To Get 300% More Enquiries To Your Care Homes

✅ Join – Exclusive Facebook Care Home Owners + Managers Group

✅ Listen to the Care Home PR And Marketing Masterclass Podcast:

✅ Connect with Adam James on LinkedIn

Adam James2025-05-19T16:27:40+00:00May 19, 2025|

"Eighteen months ago we took what may be considered a strange and dangerous decision, we got rid of our in house sales and marketing experts deciding to outsource all of our marketing and manage bed sales clinically. We chose to work with Adam James and Spring Up PR and have seen our marketing targets that had previously been missed not only met but surpassed by some distance, our occupancy figures have improved to the point where our hardest task now is managing the high number of referrals and waiting lists for new admissions. Huge savings and increased income, while increasing our company profile in the best possible way. All thanks to Spring Up, Adam and his team, I would strongly recommend speaking with them"

"We’ve added £500K to annual turnover since joining with Springup PR – the KPIs have been absolutely fantastic.

“We increased occupancy to 95% and 99% respectively within 2 months. This has continued. We’re now looking to increase further the proportion of private pay residents.

“When we first approached Springup PR we faced a huge loss in turnover. But in relation to what we’ve achieved the monthly costs are negligible.

“Now when we are have a bed we can have 3 people waiting for it. It’s put the power back into our court.

“As a care provider we’re now viable and future proof. We always say we have that we have to look after the numbers to look after our residents.

“Moreover, working with Springup PR has been an absolute pleasure because they share our values.

“We are in the people business, and Springup PR is as well. As a family business it’s so important to us that our partners share our values.

“We’d highly recommend Springup PR to other care home providers.”

Liam Geach, financial director at English Oak Care Homes

By Adam James

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