๐ด Care Home Operators ๐ด
Watch this ๐ real-life ๐ example of how 1 nursing home got a new self-funding resident during Covid SPECIFICALLY by:
๐ฅ Promoting itself on Facebook to 58,612 people during 7 days
๐ฅ Building in a piston-powered ‘sharing’ mechanism to enable people in its area to promote the home on its behalf (genius!)
๐ฅ Strengthening relationship with a key stakeholder/VIP (demential charity) for the home
๐ฅ ‘Telling the story’ of staff and life at the home
Results:
๐ 12% increase in Facebook fans in 7 days
๐ posts shared 482 times
๐ at least 1 new self-funding resident secured.
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