How 1 Care Home Went From 75% to Full Occupancy in 5 Months - Care Home Marketing And PR

New Mills Care Home [not its real name] is a 39-bed residential care home in Bristol.

Occupancy had dropped to 75%, and competition in the local area was high.

The home, which had recently launched its first website, wanted to attract more private-paying families.

This webinar recording reveals how in 5 months – and with Springup PR’s help – the home secured a 200% uplift in enquiries and became full.

50% of all enquiries to the care home came from a digital marketing strategy.

Potential annual revenue gain was £650,000

(Watch ⬇️ the webinar recording of “How 1 Care Home Went From 75% to Full Occupancy in Five Months”)

The webinar focuses on the exact digital marketing strategy used to get enquiries from families actively searching online for a care home in the catchment area.

It included:

Google Ads to capture high-intent local searches
A mobile-first website structure
Enquiry-focused brochure downloads
Full enquiry tracking
Real-person live chat to support families.

The priority was not visibility alone, but measurable enquiries.

The webinar lists other key insights, such as:

Over five months (March to July 2025)

Google Ad Spend = £5,811
Enquiries = 37
Ad spend per enquiry = £162
75% of website visits came from mobile phones
50% of Google Ads enquiries came via brochure downloads
80% of brochure downloads were completed on mobile

Adam James2025-12-30T11:32:32+00:00December 27, 2025|

"Eighteen months ago we took what may be considered a strange and dangerous decision, we got rid of our in house sales and marketing experts deciding to outsource all of our marketing and manage bed sales clinically. We chose to work with Adam James and Spring Up PR and have seen our marketing targets that had previously been missed not only met but surpassed by some distance, our occupancy figures have improved to the point where our hardest task now is managing the high number of referrals and waiting lists for new admissions. Huge savings and increased income, while increasing our company profile in the best possible way. All thanks to Spring Up, Adam and his team, I would strongly recommend speaking with them"

"We’ve added £500K to annual turnover since joining with Springup PR – the KPIs have been absolutely fantastic.

“We increased occupancy to 95% and 99% respectively within 2 months. This has continued. We’re now looking to increase further the proportion of private pay residents.

“When we first approached Springup PR we faced a huge loss in turnover. But in relation to what we’ve achieved the monthly costs are negligible.

“Now when we are have a bed we can have 3 people waiting for it. It’s put the power back into our court.

“As a care provider we’re now viable and future proof. We always say we have that we have to look after the numbers to look after our residents.

“Moreover, working with Springup PR has been an absolute pleasure because they share our values.

“We are in the people business, and Springup PR is as well. As a family business it’s so important to us that our partners share our values.

“We’d highly recommend Springup PR to other care home providers.”

Liam Geach, financial director at English Oak Care Homes

By Adam James

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