How A Specialist Neurological Care Provider Got 3 x More Enquiries In 61 Days

Specialist neurological care provider PJ Care approached Springup PR because they wanted to promote the launch of new functional neurological disorder (FND) outpatient service – and get more enquiries and referrals from target audiences.

As MD Steve Feery told us: “Our target audiences need to know we’re here.”

Moreover, the kick-off 3-month campaign was part of PJ Care’s long-term aim to make its outpatient (FND) service the most well-known in the UK.

With PJ Care, and after a “Diagnostics” session, we identified the priority audiences to be:

* Neurologists and neurology depts
* Integrated Care Board commissioners
* Medico-legal professionals
* Other relevant professionals and relevant charities

The Solution:

The solution included:

– Collating a personalised database of up to 1,000 professionals including neurologists, Integrated Care Board members;  medico-legal professionals and relevant charity representatives. This database had to be collated by hand.

– A personal “one-to-one” direct mail and email campaign strategy to target audiences. This included personal email communication, and direct mail to named individuals, with engaging hand-signed letters (from Dr Allan Perry, PJ Care’s Director Of Clinical Services) and hand-written envelopes.

– Launched a media/PR awareness to position PJ Care as national experts in the treatment of functional neurological disorder

Results:

– Within 61 days PJ secured 20 enquiries from their target audiences. This was a 300% uplift in enquiries.

– 10 pieces of coverage (including PJ Care-authored expert opinion pieces) in target care and professional media outlets, all conveying key messages and PJ Care’s strong multi-disciplinary team.

Including coverage in:
– Care Home Professional;
– LaingBuisson;
– Medico-Legal magazine;
– Bulletin (for Speech and Language Therapists):
– The Psychologist (the magazine for The British Psychological Society)
– Neuro Rehab Times;
– Care Talk;
– Health Business;
– The Carer

What PJ Care said:

“What a great success!” said Steve Feery, MD of PJ Care.

“Everybody who we wanted to know about our new FND outpatient service now does!

“It was just the start we were looking for as we seek to expand the service”