How I make care homes famous with celebrity events. (And no other care homes will be doing!) - Care Home Marketing And PR

Want your care homes to be famous to “get the word out there” and help get more enquiries?

And to engage with not only prospective families, but commissioners, stakeholders, GPs, district nurses, faith groups and other community “influencers”?

An invite to a Eric Knowles event at Aarandale Manor Care Home, Mill Hill, London.

Having a celebrity-led event, such as an antiques-valuation day hosted at your care homes by BBC TV experts, is one way to achieve this.

For example, we helped organise for Eric Knowles of BBC Bargain Hunt fame to run an invitation-only antiques evaluation at Aarandale Manor Care Home in London, where guests could bring their own antiques to be valued.

It was heavily promoted, and selected community guests and stakeholders were sent personalised invitations – so giving an exclusive feel.

And here’s a summary of results:

– 45 guests (excluding resident family members) attended.
– Commissioners + elderly charity groups/stakeholders attended.
– After the event, Age UK looked to host events at the home.
– Another charity wanted to collaborate with the care home on fundraisers
– A local vicar had a look around the home for care for his mum!!
– Bags of video testimonials!
– Exclusive activity – to impress CQC!
– Positive PR + press coverage

That’s how to get your care home more talked about, and indeed famous!

Here’s what Sahini Chatla, marketing executive of Abbey Healthcare care home group, said about the day at Aarandale Manor Care Home: “Springup PR is outstanding in PR and event management. The team ensures seamless communication by keeping our managers well-informed and handling every detail with precision. We truly appreciate their hands-on approach to events, making the entire process smooth and stress-free. Highly recommended!”

Want to run a similar celeb event for your care homes? Get in touch: hello@springup-pr.com

(Watch ⬇️ our video of “How I make care homes famous with celebrity events! (And no other care homes will be doing!)

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Adam James2026-01-14T19:58:22+00:00January 14, 2026|

"Eighteen months ago we took what may be considered a strange and dangerous decision, we got rid of our in house sales and marketing experts deciding to outsource all of our marketing and manage bed sales clinically. We chose to work with Adam James and Spring Up PR and have seen our marketing targets that had previously been missed not only met but surpassed by some distance, our occupancy figures have improved to the point where our hardest task now is managing the high number of referrals and waiting lists for new admissions. Huge savings and increased income, while increasing our company profile in the best possible way. All thanks to Spring Up, Adam and his team, I would strongly recommend speaking with them"

"We’ve added £500K to annual turnover since joining with Springup PR – the KPIs have been absolutely fantastic.

“We increased occupancy to 95% and 99% respectively within 2 months. This has continued. We’re now looking to increase further the proportion of private pay residents.

“When we first approached Springup PR we faced a huge loss in turnover. But in relation to what we’ve achieved the monthly costs are negligible.

“Now when we are have a bed we can have 3 people waiting for it. It’s put the power back into our court.

“As a care provider we’re now viable and future proof. We always say we have that we have to look after the numbers to look after our residents.

“Moreover, working with Springup PR has been an absolute pleasure because they share our values.

“We are in the people business, and Springup PR is as well. As a family business it’s so important to us that our partners share our values.

“We’d highly recommend Springup PR to other care home providers.”

Liam Geach, financial director at English Oak Care Homes

By Adam James

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