Watch this webinar by Adam James of specialist care home PR and marketing agency Springup PR and Fiona Hale from care home management software experts CoolCare.
It’s for care homes wanting to know how to use the latest PR and marketing initiatives to generate more enquiries from self-funding families; what results to expect, and how best to convert those enquiries into residents.
The webinar focuses on marketing strategies including media exposure, digital PR, Google Pay Per Click Ads and Facebook Ads.
Specifically this exclusive webinar reveals:
– What’s working right now in PR and digital marketing for care providers that’s helping generate up to 300% more enquiries, and so increase revenue faster.
– How to provide the best experience for prospective families when they make that all-important enquiry.
– How the level of care and attention afforded to prospective families and residents should be shown from the moment the enquiry arrives.
– How vital record keeping is to enquiry-monitoring for care providers and how central digitalised records can streamline the process.
“Having worked with dozens of care providers I applied everything I’ve learnt into this webinar, including some latest little gems that have reaped, frankly, staggering results, says Adam.
“And then vitally Fiona advises providers on how best to handle those enquiries.
“Enquiry-handling is such a vital element for care homes which want to maximise their conversion rate from enquiry to resident, and Fiona’s been at the cutting edge of this working for many years with some of the biggest care providers in the UK.”