Psst….PR’s closely-guarded secret – how surveys can secure media headlines for your business
If you want immediate explosive positive media exposure for your business then creating headline-making stories from surveys of the public are a tried-and-tested method to achieve this.
Done properly, it’s a dead-cert PR result. That’s what any business wants to hear.
Infact, whatever your business, whatever your brand – doing survey-based research to generate newsworthy statistics and figures will secure you a spread of national media exposure, often including backlinks, the gold-dust of SEO.
Everyday you read at least one national story about research “findings”.
There’s every likelihood these findings resulted from a survey of the public on behalf of a company or brand.
It’s something you can do for your company. No exception.
What’s the catch? It’s this – the survey tactic required precision thinking and planning.
Above all else, you must think ‘like a journalist’ i.e. those who you’ll be pitching your survey results to.
Firstly, you must:
Know ‘the headline story’ before conducting the survey
In order to secure broad exposure in your target media your survey must produce results that make headlines.
You must – as best you can – predict the answers to questions before you ask them.
Get it wrong and your survey results will be a cataclysmic flop.
Get it right and you will be reaching tens of millions, hundreds of social media ‘shares’ and a social media engagement rate of at least 4%. So, keep questions focused.