care home Archives - Care Home Marketing And PR

What happened when I searched google to find a care home?

94% of families will go online during the course of searching for a care home. So if your care home isn’t showing up on

Adam James2025-09-09T21:11:35+00:00September 9, 2025|

Why email marketing is the most SHOCKINGLY easy way to promote your care homes! And how to do it!

If your care homes want to "get the word out there" to your local communities, and ultimately get more enquiries, send a monthly or bi-monthly

Adam James2025-08-21T10:38:35+00:00August 21, 2025|

How I Continue To Grow An Established Care Home Provider

In this episode of the Care CEO Success Stories podcast, Adam James of Springup PR speaks to Joanne Balmer, CEO of Oakland Care, who

Adam James2025-08-11T11:09:58+00:00August 11, 2025|

How I Build Care Teams That Deliver Outstanding Care

In this episode of Care CEO Success Stories Podcast, Adam James of Springup PR interviews Geoffrey Cox, founder of Southern Healthcare, a family-run nursing home

Adam James2025-07-21T04:23:53+00:00July 21, 2025|

How Care Homes Can Prevent Hospital Admissions

In this episode of Care CEO Success Stories Podcast, Adam James of Springup PR speaks with Nichola Stefanou, Chief Executive Officer of Healthcare Management

Adam James2025-07-15T10:18:58+00:00July 15, 2025|

How I overcome challenges of running 7 care homes in one county!

In this episode of the Care CEO Success Stories Podcast, Adam James of Springup PR speaks with David Poxton, Director of Ashmere Derbyshire, a

Adam James2025-06-17T19:29:56+00:00June 10, 2025|

[Care Home Marketing] – How 1 Care Home Got 300% More Enquiries In 6 Months By 4 (Quick) Fixes!

😀 Want to discover how 1 city care home implemented 4 fixes to help get 300% more enquiries over 6 months? 😀 Want to

Adam James2025-05-27T18:05:25+00:00May 27, 2025|

I launched my first care home 3 months before Covid! And launched 3 more soon after!

In this episode of Care CEO Success Stories Podcast, Adam James of Springup PR talks with Haris Khan, founder and CEO of Curaa Group

Adam James2025-06-05T16:21:59+00:00May 1, 2025|

What is the “household model” of care? And why your care provider should implement it!

In this episode of Care CEO Success Stories Podcast, Adam James of Springup PR talks with Helen Jones, CEO of Allegra Care, a care

Adam James2025-04-22T08:59:53+00:00April 22, 2025|

How we get care homes (positively) headlined on TV news!

In this episode of Care Home PR and Marketing Podcast, Adam James and Samara Ullmann of Springup PR reveal how to get regional news

Adam James2025-04-15T15:39:47+00:00April 14, 2025|

HOW I BALANCE AFFORDABILITY WITH QUALITY FOR MY CARE GROUP

In this episode of Care CEO Success Stories Podcast, Adam James of Springup PR speaks with Dr. Vishen Ramkisson, a seasoned healthcare professional and

Adam James2025-06-20T17:35:00+00:00April 14, 2025|

How To Get (Way) More Enquiries To Your Care Homes In 2025!

How care homes can get more enquiries in 2025 from self-funding families via digital marketing and PR has been revealed in a free video. The video,

Adam James2025-03-04T18:29:45+00:00March 4, 2025|

Why My Vision Is “Continuity Of Care” – And What This Means

In this episode of the Care CEO Success Stories Podcast, host Adam James of Springup PR, interviews Adam Hutchison, CEO of Belmont Healthcare which

Adam James2025-02-13T12:26:24+00:00February 7, 2025|

What I’ve Learnt Running £250k Of Google Ads To Get More Care Home Enquiries

Here's what I've learnt running £250k of Google Ads for care homes to get more enquiries and increase occupancy. If you want to use

Adam James2025-01-29T21:25:42+00:00January 29, 2025|

How I Support Care Home Managers To Achieve Outstanding CQC Ratings

In this episode of the care CEO Success Stories podcast, host Adam James of Spring PR speaks to Keith Mills, Managing Director of Doveleigh Care,

Adam James2025-01-13T15:02:00+00:00January 13, 2025|

How I helped lead a management team buyout of a 11-care home group’s operations

In this episode of the Care CEO Success Stories, Adam James of Springup PR talks with Laura Taylor, CEO of Berkley Care, which operates

Adam James2025-01-13T05:48:17+00:00January 10, 2025|

The “values” of a care provider are one thing – but its teams behaviours are another!

In this episode, of the Care CEO Success Stories podcast, host Adam James of Springup PR, interviews Larry Grady, Chief Executive of Purley Park

Adam James2025-01-13T05:48:34+00:00January 10, 2025|

How I Create a Valuable Multi-home Care Operator

In this episode of Care CEO Success Stories, Adam James of Springup PR talks with Nigel Denny, Chair and Chief Executive of Ashberry Healthcare,

Adam James2025-01-06T14:33:03+00:00January 3, 2025|

John’s care home got £440k more revenue…so John was ready to sell!

How did 1 care home get 500% MORE enquiries and 25% INCREASED occupancy in preparation for getting sold? Occupancy and enquiries at 29-bed Park

Adam James2024-12-10T17:27:29+00:00December 10, 2024|

15% of admissions for this came home came via digital marketing! This video reveals all!

Where did 1 care home get its enquiries and admissions over a 9-month period? This video reveals real-life data collated by the home (one of

Adam James2024-12-06T11:35:51+00:00December 4, 2024|

"Eighteen months ago we took what may be considered a strange and dangerous decision, we got rid of our in house sales and marketing experts deciding to outsource all of our marketing and manage bed sales clinically. We chose to work with Adam James and Spring Up PR and have seen our marketing targets that had previously been missed not only met but surpassed by some distance, our occupancy figures have improved to the point where our hardest task now is managing the high number of referrals and waiting lists for new admissions. Huge savings and increased income, while increasing our company profile in the best possible way. All thanks to Spring Up, Adam and his team, I would strongly recommend speaking with them"

"We’ve added £500K to annual turnover since joining with Springup PR – the KPIs have been absolutely fantastic.

“We increased occupancy to 95% and 99% respectively within 2 months. This has continued. We’re now looking to increase further the proportion of private pay residents.

“When we first approached Springup PR we faced a huge loss in turnover. But in relation to what we’ve achieved the monthly costs are negligible.

“Now when we are have a bed we can have 3 people waiting for it. It’s put the power back into our court.

“As a care provider we’re now viable and future proof. We always say we have that we have to look after the numbers to look after our residents.

“Moreover, working with Springup PR has been an absolute pleasure because they share our values.

“We are in the people business, and Springup PR is as well. As a family business it’s so important to us that our partners share our values.

“We’d highly recommend Springup PR to other care home providers.”

Liam Geach, financial director at English Oak Care Homes