care sector Archives - Page 2 of 6 - Care Home Marketing And PR

How – as a CEO – I lead my care homes by example to create a positive team culture

In this episode of the Care CEO Success Stories podcast, Adam James of Springup PR speaks with Kevin Humphrys, CEO of the Oakland Care

Adam James2025-01-03T15:15:56+00:00August 5, 2024|

How I made my charity care home commercially viable

This episode of the Care CEO Success Stories podcast features Karen Miller, CEO of Broughton House Veterans Care Village in Salford which specialises in care

Adam James2025-01-03T15:15:56+00:00July 18, 2024|

How I improve care home relationships with their local authority

This episode of the Care CEO Success Stories podcast features Samir Patel, owner of Oaklands Rest Home and head of operations at two-care home provider

Adam James2025-01-03T15:15:56+00:00June 20, 2024|

I went undercover in a home care agency

This episode of the Care CEO Success Stories podcast features Charles Cross, CEO Of Anglian Care and Ashley Care home care agencies, as well as

Adam James2025-01-03T15:15:56+00:00May 22, 2024|

How I Turn Around Failing Care Homes

In this episode of the Care CEO Success Stories podcast, host Adam James of Springup PR speaks to Lucy Corner, Managing Director of Cornerstone

Adam James2025-01-03T15:15:56+00:00May 21, 2024|

7 Vital Things I’ve Learnt Running Google PPC Ads For Care Homes

Here's the 7 vital things I've learnt running Google Pay Per Click Ads for care homes to get more enquires from private families. They are:

Adam James2024-12-06T13:16:38+00:00April 1, 2024|

Why care home design is essential, including for people with dementia

In this episode of the Care CEO Success Stories podcast, Ameet Kotecha, founder of Boutique Care Homes, discusses how care home design is vital

Adam James2025-01-03T15:15:57+00:00March 22, 2024|

How to run a successful care group AND a charity…

In this episode of the Care CEO Success Stories podcast, Adam James talks with Shaleeza Hasham, Director of CHD Living and CEO/Founder of the

Adam James2025-01-03T15:15:57+00:00February 28, 2024|

How To Build A Care Provider’s Brand

This episode of the Care Home PR And Marketing podcast features Saskia Binns, a communications, brand and marketing consultant who serves on Championing Social Care’s

Adam James2025-01-03T15:20:52+00:00February 19, 2024|

How I Eliminate All Agency Staff For Care Homes

This episode of the Care Home PR And Marketing Podcast features Stephen Forster, founder of the Care Social Network. Drawing from his background in care

Adam James2025-01-03T15:20:52+00:00February 14, 2024|

What’s the care sector outlook for 2024? And how can you position yourself for success

This episode of the Care CEO Success Stories podcast features Tom Hartley, managing director of Carterwood, which represents 85% of the top 20 UK

Adam James2025-01-03T15:15:57+00:00January 31, 2024|

How I built an outstanding care home – and you can too

This episode of the Care CEO Success Story podcast features Zoe Fry OBE, founding director of the Outstanding Society, who discusses her journey in social

Adam James2025-01-03T15:15:57+00:00January 23, 2024|

How I Build And Design Care Homes With Optimum Experiences For Residents And Staff

This episode of the Care CEO Success Stories podcast discusses how care providers can design homes that are optimised for both residents and teams. My

Adam James2025-01-03T15:15:57+00:00November 22, 2023|

How To Become A Care Home Of Choice Via Community Engagement

This episode of the Care Home PR and Marketing Podcast discusses how care homes can become the preferred choice in their catchment areas through effective

Adam James2025-01-03T15:20:52+00:00September 25, 2023|

How To Pitch Your Care Provider To The Press To Be Seen As A National Care Expert

This episode of the Care Home PR And Marketing Podcast podcast features Sam Lewis, editor of Care Home Professional. With a number of years

Adam James2025-01-06T12:18:43+00:00September 21, 2023|

Why I As A Care CEO Believe In Showing Vulnerability

This episode of the Care CEO Success Stories podcast features Samantha Crawley, CEO of Bracebridge Care, a provider focused on creating care homes that

Adam James2025-01-03T15:15:57+00:00August 9, 2023|

How To Deliver Great Social And Clinical Outcomes For Residents In 42 Homes

This episode of the Care CEO Success Stories podcast features Helen Baxendale, Clinical Director at Exemplar Healthcare . Helen is a registered nurse with a background

Adam James2025-01-03T15:15:57+00:00August 4, 2023|

How To Unite The Cultures Of Different Care Providers Into One

This episode of the Care CEO Success Stories podcast features John Godden, MBE, CEO of Salutem Care and Education , a leading provider of care

Adam James2025-01-03T15:15:57+00:00August 2, 2023|

How I Get Care Providers From “Requires Improvement” To “Outstanding”

This episode of the Care CEO Success Stories podcast features Bhavna Keane-Rao, Managing Director and a founding member of BKR Care Consultancy. With over

Adam James2025-01-03T15:15:58+00:00July 28, 2023|

How I Moved From Entertainment To Managing Director Of Hallmark Care Homes!

This episode of the Care CEO Success Stories podcast features Aneurin Brown, Managing Director of Hallmark Care Homes, a leading operator of care homes and

Adam James2025-01-03T15:15:58+00:00July 25, 2023|

"Eighteen months ago we took what may be considered a strange and dangerous decision, we got rid of our in house sales and marketing experts deciding to outsource all of our marketing and manage bed sales clinically. We chose to work with Adam James and Spring Up PR and have seen our marketing targets that had previously been missed not only met but surpassed by some distance, our occupancy figures have improved to the point where our hardest task now is managing the high number of referrals and waiting lists for new admissions. Huge savings and increased income, while increasing our company profile in the best possible way. All thanks to Spring Up, Adam and his team, I would strongly recommend speaking with them"

"We’ve added £500K to annual turnover since joining with Springup PR – the KPIs have been absolutely fantastic.

“We increased occupancy to 95% and 99% respectively within 2 months. This has continued. We’re now looking to increase further the proportion of private pay residents.

“When we first approached Springup PR we faced a huge loss in turnover. But in relation to what we’ve achieved the monthly costs are negligible.

“Now when we are have a bed we can have 3 people waiting for it. It’s put the power back into our court.

“As a care provider we’re now viable and future proof. We always say we have that we have to look after the numbers to look after our residents.

“Moreover, working with Springup PR has been an absolute pleasure because they share our values.

“We are in the people business, and Springup PR is as well. As a family business it’s so important to us that our partners share our values.

“We’d highly recommend Springup PR to other care home providers.”

Liam Geach, financial director at English Oak Care Homes