marketing agency Archives - Page 2 of 6 - Care Home Marketing And PR

“Phenomenal” 1300% private enquiries surge for Nottingham care home

Beechdale Care Home in Nottingham was getting a paltry 0.5 private enquiries per month. Just 15% of residents were privately funded. Moreover, there was

Adam James2024-12-06T11:36:12+00:00November 26, 2024|

How to enhance quality of care for 17,000 elderly including residents at 75 care homes

In this episode, of the Care CEO Success Stories podcast, host Adam James of Springup PR, speaks with Sam Monaghan, CEO of Methodist Homes, that

Adam James2025-01-03T15:15:55+00:00November 14, 2024|

[Care Home Warning] Families don’t visit your care homes (but are visiting others)

Warning Care Homes! A family visits 3 to 4 care homes before choosing a care home for their loved one. That’s according to a Lottie

Adam James2024-11-12T16:32:02+00:00November 12, 2024|

What I learnt from the care sector BEFORE setting up a 2-care home provider

In this episode, of the Care CEO Success Stories podcast, host Adam James of Springup PR, speaks to Andrew Long, the founder of Adore Care

Adam James2025-01-03T15:15:56+00:00November 5, 2024|

Internal awards are vital for engaging my care teams

In this episode off the Care CEO Success Stories podcast, Sam Hawker, managing director of AbleCare Homes discusses the significance of internal awards in enhancing

Adam James2025-01-03T15:15:56+00:00November 5, 2024|

We’ve added £500k to our care homes’ turnover since Springup PR came to help

Occupancy was “in dire straits” at Hampshire-based provider English Oak Care Homes. Hunters Lodge care home, with a capacity of 44 was at 38 occupancy,

Adam James2024-12-06T11:37:35+00:00October 23, 2024|

How I Build Successful Care Teams For Multi-Home Care Operators

In this episode of the Care CEO Success Stories podcast, Adam James from Springup PR talks to Robert Kilgour, founder in 1988 of Four Seasons Healthcare, who

Adam James2025-01-03T15:15:56+00:00September 30, 2024|

How I help care homes handle their enquiries effectively

This episode of the PR and Marketing podcast features Jac Owen, founder and managing director of Connect, which handles enquiries on behalf of care

Adam James2025-01-13T06:03:14+00:00August 16, 2024|

How – as a CEO – I lead my care homes by example to create a positive team culture

In this episode of the Care CEO Success Stories podcast, Adam James of Springup PR speaks with Kevin Humphrys, CEO of the Oakland Care

Adam James2025-01-03T15:15:56+00:00August 5, 2024|

How I made my charity care home commercially viable

This episode of the Care CEO Success Stories podcast features Karen Miller, CEO of Broughton House Veterans Care Village in Salford which specialises in care

Adam James2025-01-03T15:15:56+00:00July 18, 2024|

How I improve care home relationships with their local authority

This episode of the Care CEO Success Stories podcast features Samir Patel, owner of Oaklands Rest Home and head of operations at two-care home provider

Adam James2025-01-03T15:15:56+00:00June 20, 2024|

A (Nice) £1.03m More Revenue For 1 Care Home!

Adam James of Springup PR, speaking in 2024 at the Care Show in London, reveals how 1 care home used digital marketing to help

Adam James2024-12-06T12:15:11+00:00May 23, 2024|

I went undercover in a home care agency

This episode of the Care CEO Success Stories podcast features Charles Cross, CEO Of Anglian Care and Ashley Care home care agencies, as well as

Adam James2025-01-03T15:15:56+00:00May 22, 2024|

How I Turn Around Failing Care Homes

In this episode of the Care CEO Success Stories podcast, host Adam James of Springup PR speaks to Lucy Corner, Managing Director of Cornerstone

Adam James2025-01-03T15:15:56+00:00May 21, 2024|

How to Get 300% More Care Home Enquiries – And How to Best Convert Them To Residents

Watch this webinar by Adam James of specialist care home PR and marketing agency Springup PR and Fiona Hale from care home management software experts CoolCare. It's for care

Adam James2024-03-27T20:28:34+00:00March 27, 2024|

Why care home design is essential, including for people with dementia

In this episode of the Care CEO Success Stories podcast, Ameet Kotecha, founder of Boutique Care Homes, discusses how care home design is vital

Adam James2025-01-03T15:15:57+00:00March 22, 2024|

Care homes – get (loads more) private bed enquiries in 2024 using Google + Facebook Ads

Want 2024 to be your best year for using digital marketing methods to generate private pay enquiries to your care homes? Want in 2024

Adam James2024-12-06T13:17:07+00:00February 28, 2024|

How to run a successful care group AND a charity…

In this episode of the Care CEO Success Stories podcast, Adam James talks with Shaleeza Hasham, Director of CHD Living and CEO/Founder of the

Adam James2025-01-03T15:15:57+00:00February 28, 2024|

Studying the CQC Can Get You An Outstanding Care Home

This episode of the Care CEO Success Stories podcast features Issac Theophilos, owner of care consultancy Outstanding Care Homes having himself run an “outstanding” care

Adam James2025-01-03T15:15:57+00:00February 20, 2024|

How To Build A Care Provider’s Brand

This episode of the Care Home PR And Marketing podcast features Saskia Binns, a communications, brand and marketing consultant who serves on Championing Social Care’s

Adam James2025-01-03T15:20:52+00:00February 19, 2024|

"Eighteen months ago we took what may be considered a strange and dangerous decision, we got rid of our in house sales and marketing experts deciding to outsource all of our marketing and manage bed sales clinically. We chose to work with Adam James and Spring Up PR and have seen our marketing targets that had previously been missed not only met but surpassed by some distance, our occupancy figures have improved to the point where our hardest task now is managing the high number of referrals and waiting lists for new admissions. Huge savings and increased income, while increasing our company profile in the best possible way. All thanks to Spring Up, Adam and his team, I would strongly recommend speaking with them"

"We’ve added £500K to annual turnover since joining with Springup PR – the KPIs have been absolutely fantastic.

“We increased occupancy to 95% and 99% respectively within 2 months. This has continued. We’re now looking to increase further the proportion of private pay residents.

“When we first approached Springup PR we faced a huge loss in turnover. But in relation to what we’ve achieved the monthly costs are negligible.

“Now when we are have a bed we can have 3 people waiting for it. It’s put the power back into our court.

“As a care provider we’re now viable and future proof. We always say we have that we have to look after the numbers to look after our residents.

“Moreover, working with Springup PR has been an absolute pleasure because they share our values.

“We are in the people business, and Springup PR is as well. As a family business it’s so important to us that our partners share our values.

“We’d highly recommend Springup PR to other care home providers.”

Liam Geach, financial director at English Oak Care Homes