Here is the Ultimate PR And Marketing Guide For Care Homes Wanting More Enquiries To Increase Occupany Faster
1️⃣ PR for care homes is securing ongoing positive media exposure in the press, specifically regional papers, online, TV and radio, and using Facebook to reach tens of thousands of people with your good news, often using Facebook ‘boosts’
As for marketing for care homes, first there’s digital lead generation to get “leads” of families either thinking about or looking for care.
So use:
2️⃣ Facebook Ads – to find families “higher up the funnel” when thinking about a care home
3️⃣ Google Ads – to generate leads from families. proactively looking for care i.e. they have higher intent
Other care home marketing methods – but with less emphasis on digital lead generation include:
4️⃣ Leaflet drops, ads in magazines, newspapers and online, the radio, even on roundabouts, back of buses, or GP surgeries
Another tool in your weaponry is….
5️⃣ e-shots – but not sales-y type emails. Instead it’s about “sharing good news” e-shots to families who’ve previously enquired and VIPs such as politicians, GPs, district nurses, social workers, commissioners – to keep your homes front of mind among your target audiences
6️⃣ And your website is an essential marketing tool – and position yourself as a trusted expert as much as celebrating how wonderful you are. And include lead magnets, live chat, video and news.
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7️⃣ SEO – or search engine optimization – to ensure your homes appear organically under searches for certain key words e.g. “care homes in name your area]”
Carehome.co.uk has cornered this market, so exploit their paid listings to the hilt – and ensure you are listed on other online directories such as Autumna and Trusted Care
So….. that’s the
UltimatePR And Marketing Guide For Any Care Homes Wanting More Enquiries