How 1 Care Home Promoted Itself (During Covid) To 58,612 People In 7 Days On Facebook To Get At Least 1 New Self-Funding Resident

By Adam|2020-10-05T21:53:52+00:00October 1, 2020|

🔴 Care Home Operators 🔴

Watch this 👊 real-life 👊 example of how 1 nursing home got a new self-funding resident during Covid SPECIFICALLY by:

💥 Promoting itself on Facebook to 58,612 people during 7 days

💥 Building in a piston-powered ‘sharing’ mechanism to enable people in its area to promote the home on its behalf (genius!)

💥 Strengthening relationship with a key stakeholder/VIP (demential charity) for the home

💥 ‘Telling the story’ of staff and life at the home

Results:

🌈 12% increase in Facebook fans in 7 days

🌈 posts shared 482 times

🌈 at least 1 new self-funding resident secured.

Get Free Video On 7 PR and Marketing Things You Must Do To Fill Your Care Or Nursing Home Beds Faster

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Amanda Butler Marketing Manager, PJ Care

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Fiona Venner Manager, Leeds Survivor Crisis Centre

"The coverage…has had a wide-reaching impact in relation to our credibility as a neurological care provider. It has also prompted contacts from people as far afield as New Jersey, USA

Wendy Thompson General Manager Marketing, Communications & Engagement, PJ Care, discussing PR for launch of a new service

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How 1 Care Home Promoted Itself (During Covid) To 58,612 People In 7 Days On Facebook To Get At Least 1 New Self-Funding Resident

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