How a dementia care home's new Facebook page reached 25,000 people in 10 days without spending 1p on advertising. - Care Home Marketing And PR

Want to know how one care home specialising in dementia which had just set up its Facebook page reached 25,000 people in 10 days without spending a penny on advertising?

This episodes features Springup PR’s very own Danielle Booker and a Facebook “accelerated engagement” campaign she ran for one care home in Hythe, Kent.

This episode reveals:

How getting creative on Facebook can result in record-breaking amounts of engagement and reach for your care home Facebook page
How one accelerated engagement campaign organised by Danielle reached 25,000 people within 10 days without a penny of advertising spend, and the home had less than 100 followers/fans
How the campaign’s aim was to position the home as specialists in elderly care and dementia care in and around Hythe.
How the campaign showcased the care home’s activities and initiatives
What mechanisms encouraged sharing of the care home’s Facebook page to reach a record-breaking audience
Why the care home decided to support a local dementia charity as part of the campaign
The importance of gathering a wealth of photographs and content to showcase the care home’s expertise in dementia
Why it helps to use eye-catching graphics, and emoticons
Exact details of how the campaign ran over 10 days
Why the initial post on the first day reached over 12,000 people, with 364 shares
How families of residents, and the care home staff, got involved

Adam James2025-01-03T15:20:55+00:00January 16, 2019|

"Eighteen months ago we took what may be considered a strange and dangerous decision, we got rid of our in house sales and marketing experts deciding to outsource all of our marketing and manage bed sales clinically. We chose to work with Adam James and Spring Up PR and have seen our marketing targets that had previously been missed not only met but surpassed by some distance, our occupancy figures have improved to the point where our hardest task now is managing the high number of referrals and waiting lists for new admissions. Huge savings and increased income, while increasing our company profile in the best possible way. All thanks to Spring Up, Adam and his team, I would strongly recommend speaking with them"

"We’ve added £500K to annual turnover since joining with Springup PR – the KPIs have been absolutely fantastic.

“We increased occupancy to 95% and 99% respectively within 2 months. This has continued. We’re now looking to increase further the proportion of private pay residents.

“When we first approached Springup PR we faced a huge loss in turnover. But in relation to what we’ve achieved the monthly costs are negligible.

“Now when we are have a bed we can have 3 people waiting for it. It’s put the power back into our court.

“As a care provider we’re now viable and future proof. We always say we have that we have to look after the numbers to look after our residents.

“Moreover, working with Springup PR has been an absolute pleasure because they share our values.

“We are in the people business, and Springup PR is as well. As a family business it’s so important to us that our partners share our values.

“We’d highly recommend Springup PR to other care home providers.”

Liam Geach, financial director at English Oak Care Homes

By Adam James

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