Want to know what PR and media exposure results a specialist care provider can expect to secure in 6 months?
What better way to demonstrate this than summarise what we achieved for our client, PJ Care, over a six-month period.
1) Six-month media exposure summary
(i) Total audience reached via mainstream media = approx 1.32 million
Audience reached includes * care sector * nursing * public/families + stakeholders in target regions * healthcare and neurocare professionals * charity partners * commissioners
(ii) PJ Care’s reputational messages conveyed to audiences
100% positive – 0% negative
(iii) Reputational messages conveyed include:
* PJ Care’s quality of neurological care
* Award-winning neurological care
* PJ Care professional expertise – including thought-leadership/expertise on neurological care provision + care/healthcare management
* Resident endorsement of PJ Care’s services
2) Media outputs include
* Financial Times
* 5 x Peterborough Telegraph + website
* 7 x Milton Keynes newspapers + website
* 10 care sector trade media + websites
* Stakeholders/partners: Articles covered by Alzheimer’s Society, Independent Neurorehabilitation Providers Alliance (INPA), Rotary – Great Britain and Ireland, The Care Workers Charity, Headway Cambridgeshire,
* Total of 13 PJ Care ‘stories’ on www.carehome.co.uk
* 3 x Huffington Post blogs – Jan Flawn + Johann van Zyl
* 5 x news stories for PJ Care’s website:
3) Social media engagement outcomes
(i) Twitter: PJ Care’s Twitter followers increased 60% – from 345 to 568, including target healthcare/care audience/staff/residents + families
(ii) Facebook: PJ Care’s Facebook page’s ‘likes’ increased by 53 new ‘likes’ total = 283
– Highlight: Regular ongoing endorsement/engagement from former residents and staff.
– Highlight: One Facebook post seen by 1629 people
(iii) Linkedin: PJ Care’s company’s Linkedin followers reached 230,
4) Media pitching – Springup PR’s success rate
90% (18 of 20) of Springup PR’s pitching secures positive PJ Care reputational outcome
5) Media/stakeholder distribution lists
* Care sector: including Healthcare Business Magazine, Care Industry News, Care Management Matters, Care Talk, Caring Times, Caring UK Magazine, Health Investor Magazine, Care and Nursing Essentials Magazine, Health Service Journal
* Regional media: including Peterborough Telegraph, Milton Keynes Citizen, Milton Keynes News, Anglia TV News, BBC Look East, BBC Radio Cambridgeshire, BBC Three Counties Radio
* National media: including The Guardian, Financial Times, The Times, Daily Telegraph, BBC News
* Stakeholders: Including Keith Lewin at Brunswicks, Martin Green at Care England, Mary Goode at Headway Cambridgeshire
6) Journalist/editor relationships
* Springup Pr developed excellent working relationships and rapport with journalists and editors of target regional media, including BBC and ITV + care sector media. Springup PR is regularly in contact with these journalists/editors.
Testimonial for Springup PR from Wendy Thompson, head of PR and Marketing for PJ Care
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