❓Should you STOP promoting your care homes if they’re >90% occupancy ❓
“I just need to get past this Covid period….”
A care home owner told me last week.
“And then I’ll return to >90% occupancy
“Like the good old days….
“and I’ll have a waiting list…”
the home is 9 beds down.
enquiries have bottomed
and it’s almost certainly down to the pandemic.
The owner is pondering on….
what to do next
Should a care home like this – used to the usual glow of >90% occupancy – NEVER promote itself?
Because USUALLY it never feels it NEEDS more enquiries.
nor to make more people aware of its quality of care.
or of the fact – by the way – that this particular home has been Covid-free since the start of the pandemic.
Even if you are in the luxurious position of being at >90% occupancy.
Does that mean promoting your homes is off the table.
That more enquiries is no longer an aim.
What do you think?