Want more enquiries to your care homes? Here’s how to get loads! - Care Home Marketing And PR

Want more enquiries to your care homes to increase occupancy faster?

This video below is a recording from a presentation Adam James, founder of Springup PR, made at The Care Show at London Excel.

Entitled “How To Get (Way) More (Private) Enquiries To Your Care Homes” here’s key learnings revealed:

1. How To Use Google Pay-Per-Click (PPC) Ads To Get More Enquiries To Care Homes:

Including, must-do strategies for setting up Google PPC ads for your care homes.

And how it’s crucial to track enquiries generated to measure ROI effectively.

Plus, how you can weigh Google PPC ads to target care home catchment area, interests (age, homeowners, and an interest in retirement planning), and using strategies to exclude job-seekers or people searching for your competitor care homes.

The video provides real-life examples of how Google PPC ads have worked for care homes.

2. Facebook Ads:

Facebook Ads will generate numerous leads for care homes.

So it’s a must that you qualify vigorously through email and phone follow-ups.

Respite care Facebook ads can be particularly successful.

3. Public Relations (PR): Securing positive media coverage (regional TV, radio, print, online) through heart-warming stories about your care homes’ activities and residents.

The video reveals real-life care home news releases that secured positive press coverage.

4. Community Engagement:

Organising events and collaborations (e.g. with local businesses or charities) to increase visibility and create positive reputation throughout your community.

An example is having BBC antiques expert Eric Knowles as a celebrity guest at care homes to do antique valuations.

Delegates asked a number of questions, including:

1. What specific metrics are best used to determine ROI of Google PPC ads for care homes?
2. What are examples of negative keywords to use in Google PPC ads for care homes?
3. What are examples of heartwarming stories from care homes likely to attract media coverage?
4. How can you track enquiries to your care homes from various sources, such as live chat, email, and contact forms?

Go watch!

✅ Care Homes! Get Free Video On 7 Vital (And Proven) PR and Marketing Things You Must Do To Get 300% More Enquiries To Your Care Homes

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✅ Listen to the Care Home PR And Marketing Masterclass Podcast:

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Adam James2025-07-08T13:56:49+00:00July 8, 2025|

"Eighteen months ago we took what may be considered a strange and dangerous decision, we got rid of our in house sales and marketing experts deciding to outsource all of our marketing and manage bed sales clinically. We chose to work with Adam James and Spring Up PR and have seen our marketing targets that had previously been missed not only met but surpassed by some distance, our occupancy figures have improved to the point where our hardest task now is managing the high number of referrals and waiting lists for new admissions. Huge savings and increased income, while increasing our company profile in the best possible way. All thanks to Spring Up, Adam and his team, I would strongly recommend speaking with them"

"We’ve added £500K to annual turnover since joining with Springup PR – the KPIs have been absolutely fantastic.

“We increased occupancy to 95% and 99% respectively within 2 months. This has continued. We’re now looking to increase further the proportion of private pay residents.

“When we first approached Springup PR we faced a huge loss in turnover. But in relation to what we’ve achieved the monthly costs are negligible.

“Now when we are have a bed we can have 3 people waiting for it. It’s put the power back into our court.

“As a care provider we’re now viable and future proof. We always say we have that we have to look after the numbers to look after our residents.

“Moreover, working with Springup PR has been an absolute pleasure because they share our values.

“We are in the people business, and Springup PR is as well. As a family business it’s so important to us that our partners share our values.

“We’d highly recommend Springup PR to other care home providers.”

Liam Geach, financial director at English Oak Care Homes

By Adam James

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