This episode of the Care CEO Success Stories podcast features Samantha Crawley, CEO of Bracebridge Care, a provider focused on creating care homes that provide exceptional living and working environments.

Samantha is dedicated to building a culture of excellence and ensuring that care homes become places people are proud to be a part of.

With over 25 years of experience in the care sector, Samantha has been a strong advocate for vulnerability in leadership, believing that leaders should “stay real” and admit when they don’t have all the answers.

Samantha emphasises the importance of building a network of trusted individuals who can provide valuable expertise and support and highlights the significance of succession planning and developing future leaders within the organisation.

In this episode, Samantha shares her thoughts on leadership, including:

  • Emphasising the value of “staying real” and admitting to feelings of imposter syndrome.
  • How building a team of trusted individuals who excel in areas where the leader may lack expertise is crucial.
  • Succession planning and how empowering team members to give opinions and share ideas is key to developing future leaders.
  • Why Samantha believes vulnerability and honesty about challenges can foster growth and inspire confidence in team members.
  • Why leaders should focus on leaving people feeling inspired, energised, and wanting to work with them.
  • Why holding oneself accountable for interactions and learning from mistakes is essential for growth.
  • Vulnerability in leadership does not equate to weakness; it is a sign of strength.
  • How different leadership styles can be learned and adapted depending on the situation and individuals being led.
  • Why seeking knowledge and understanding from leadership books, such as those by Simon Sinek and Brené Brown, can enhance leadership skills.

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