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FREE Cheat Sheet: How 1 Care Home Got £900k Increased Revenue After Getting 300% More Enquiries And 47% Better Occupancy In 6 MonthsGet Cheat Sheet
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Care Home Marketing

“Phenomenal” 1300% private enquiries surge for Nottingham care home

Beechdale Care Home in Nottingham was getting a paltry 0.5 private enquiries per month. Just 15% of residents were privately funded. Moreover, there was

Adam James2024-12-06T11:36:12+00:00November 26, 2024|
  • Care Home Marketing Tips

[Care Home Warning] Families don’t visit your care homes (but are visiting others)

Warning Care Homes! A family visits 3 to 4 care homes before choosing a care home for their loved one. That’s according to a Lottie

Adam James2024-11-12T16:32:02+00:00November 12, 2024|

We’ve added £500k to our care homes’ turnover since Springup PR came to help

Occupancy was “in dire straits” at Hampshire-based provider English Oak Care Homes. Hunters Lodge care home, with a capacity of 44 was at 38 occupancy,

Adam James2024-12-06T11:37:35+00:00October 23, 2024|

Oakland Grange Care Home Gets 128% More Enquiries

  Background: Enquiry levels at Oakland Grange care home in Littlehampton, Sussex, had not recovered since Covid pandemic - and there was high competition

Adam James2024-12-06T12:13:30+00:00August 13, 2024|

Park House Care Home gets 10x more enquiries, increases occupancy by 25% – with £286,000 more revenue

Park House Care Home in Sandy, Bedfordshire has a capacity of 29 beds, but its occupancy had dropped to 20. Occupancy had not recovered

Adam James2025-01-06T12:38:57+00:00July 7, 2024|
  • Care Home Marketing Expert

[AMAZING] bed enquiry data every care home must be aware of!

A breath-taking 63.4% of care home bed enquiries come via an online platform. Adam James of Springup PR reveals the top routes families make enquiries

Adam James2024-12-06T12:14:38+00:00July 4, 2024|
  • Care Home Digital Marketing

A (Nice) £1.03m More Revenue For 1 Care Home!

Adam James of Springup PR, speaking in 2024 at the Care Show in London, reveals how 1 care home used digital marketing to help

Adam James2024-12-06T12:15:11+00:00May 23, 2024|
  • Live Chat For Care Home Websites

Watch this real example of care home using live chat to talk with prospective family!

Watch Adam James of Springup PR share an EXCLUSIVE real-life example of a Live Chat conversation between a care home

Adam James2024-12-06T13:15:11+00:00April 30, 2024|
  • Google Ads For Care Homes

7 Vital Things I’ve Learnt Running Google PPC Ads For Care Homes

Here's the 7 vital things I've learnt running Google Pay Per Click Ads for care homes to get more enquires from private families. They are:

Adam James2024-12-06T13:16:38+00:00April 1, 2024|
  • Get More Care Home Residents By Marketing

How to Get 300% More Care Home Enquiries – And How to Best Convert Them To Residents

Watch this webinar by Adam James of specialist care home PR and marketing agency Springup PR and Fiona Hale from care home management software experts CoolCare. It's for care

Adam James2024-03-27T20:28:34+00:00March 27, 2024|
  • Care Home Marketing To Increase Occupancy

Care homes – get (loads more) private bed enquiries in 2024 using Google + Facebook Ads

Want 2024 to be your best year for using digital marketing methods to generate private pay enquiries to your care homes? Want in 2024

Adam James2024-12-06T13:17:07+00:00February 28, 2024|
  • nursing home advertising programmes

What should be in a care home marketing strategy?

Do you want more enquiries from self-funding families to your care homes to increase occupancy faster, and so increase revenue faster? A marketing and

Adam James2024-01-11T21:07:35+00:00September 15, 2023|
  • care home marketing strategies

Care home marketing strategies: Boost your occupancy and elevate your “word of mouth” reputation

Are you a care home owner or leader of a care provider group in the UK? Are you wanting to increase occupancy faster and

Adam James2025-01-06T12:23:45+00:00September 15, 2023|
  • care home marketing expert

Increase occupancy faster with the UK’s leading care home marketing expert

As the UK's leading care home marketing expert, we are dedicated to helping care home owners increase enquiries from self-funding families to increase occupancy

Adam James2023-09-15T06:51:07+00:00September 15, 2023|
  • marketing

Increasing occupancy and building trust – how a marketing company can elevate your care home’s reputation

Care homes face an ongoing challenge of attracting residents, particularly private pay (self-funding) families. Building and enhancing trust and credibility within their local communities

Adam James2025-01-06T12:16:25+00:00September 15, 2023|
  • marketing opportunities

12 Google Ad Metrics Care Homes Must Know To Get More Enquiries

Do you want your care provider or care homes to get more enquiries from self-funding families via Google PPC (also known as Google Ads)?

Adam James2024-12-06T13:19:00+00:00August 11, 2023|

An overview of the care home market – and where opportunities lay

The UK care home market is witnessing a significant surge in recent years, and as of 2023 410,000 people live in care facilities, amounting

Adam James2025-01-06T12:24:57+00:00July 17, 2023|

Care home marketing and PR: Want more enquiries to fill beds faster?

Do you want to use care home marketing and PR to get more enquiries, particularly self-funders, to your care provider in order to fill

Adam James2024-12-06T13:19:28+00:00July 7, 2023|

How 1 Care Home Used Digital Marketing To Help Get 3x More Enquiries, 47% Better Occupancy And £900k In 6 Months

Background 👉 UPDATE: Broughton House Veteran Care Village has now reached 60 residents, with £1.3m forecasted revenue gain. ............. Broughton House Veteran Care Village

Adam James2024-12-06T13:19:48+00:00July 4, 2023|

Ultimate Guide To Google Pay-Per Click To Get Enquiries From Families Looking For Care Homes

Want insider tips on using Google Pay-Per-Click to attract more families to your care homes to increase occupancy faster? Do you want to make

Adam James2024-12-06T13:20:06+00:00May 16, 2023|
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Discover the 7 vital – and proven – PR & Marketing things you must do to get more care home enquiries
Adam James Got a Question? 0203 6370091 hello@springup-pr.com
Neil Russell

"Eighteen months ago we took what may be considered a strange and dangerous decision, we got rid of our in house sales and marketing experts deciding to outsource all of our marketing and manage bed sales clinically. We chose to work with Adam James and Spring Up PR and have seen our marketing targets that had previously been missed not only met but surpassed by some distance, our occupancy figures have improved to the point where our hardest task now is managing the high number of referrals and waiting lists for new admissions.  Huge savings and increased income, while increasing our company profile in the best possible way. All thanks to Spring Up, Adam and his team, I would strongly recommend speaking with them"

Neil Russell Chairman of PJ Care
Dion Meechan

"Springup PR has fantastic knowledge of the care and nursing home sector  – combined with innovation in their approach to marketing and PR."

Dion Meechan Director at Barrowhill Hall Nursing Home
Karen Miller

"We have never had so many enquiries, and Springup PR's campaign has been a real success, and an entirely positive experience. We just would not have got to where we needed to without their support. What's more, their team has made it as resource-light for us as possible. We would definitely recommend Springup PR to other care providers who want to use a digital marketing strategy to get more enquiries."

Karen Miller CEO, Broughton House Care Home
Anna Kleinman

"Adam and his team at Springup PR provided an invaluable PR support to Greensleeves Care on a number of high profile PR campaigns. Thanks to Adam's great PR experience and insight as well as great understanding of the care sector, all PR campaigns were successful and met set objectives and outcomes. I would gladly recommend Adam and Springup PR to any client who is looking to achieve a high PR coverage."

Anna Kleinman Head of Marketing and Communications, Greensleeves Care
Pritesh Patel

"Phenomenal PR for our care homes from Springup PR ! I was not convinced at first, but how wrong I was! Our occupancy numbers do not lie!"

Pritesh Patel Co-owner of Prime Residential Care Group
Tony Barnes

"With their PR expertise and knowledge of the care sector, Springup PR has managed to get us positive media and online coverage which has raised the visibility of our home and helped us increase our occupancy by 20%"

Tony Barnes Co-owner of Hythe Care Group
Joanne Balmer

Your PR has had a huge impact! Thank you.

Joanne Balmer CEO of Oakland Care
John Tillish

We're now getting 4 enquiries per week. Af first it may first feel like an expensive investment with Springup PR, but we were struggling at 75% occupancy, so our return is that we're getting rooms filled. So if you can fill your rooms the investment pays for itself.  I would recommend Springup PR to other care homes because to the team is really good, willing to listen and do anything we ask"

John Tillish Park House Care Home, Bedfordshire
Liam Geach

"We’ve added £500K to annual turnover since joining with Springup PR – the KPIs have been absolutely fantastic.

“We increased occupancy to 95% and 99% respectively within 2 months. This has continued. We’re now looking to increase further the proportion of private pay residents.

“When we first approached Springup PR we faced a huge loss in turnover. But in relation to what we’ve achieved the monthly costs are negligible.

“Now when we are have a bed we can have 3 people waiting for it. It’s put the power back into our court.

“As a care provider we’re now viable and future proof. We always say we have that we have to look after the numbers to look after our residents.

“Moreover, working with Springup PR has been an absolute pleasure because they share our values.

“We are in the people business, and Springup PR is as well. As a family business it’s so important to us that our partners share our values.

“We’d highly recommend Springup PR to other care home providers.”

Liam Geach, financial director at English Oak Care Homes

Liam Geach Financial director at English Oak Care Homes
  • Fill Beds Faster
  • Care Home Marketing
  • Care Home PR
  • Care Home Google PPC
  • Care Home Events
  • Who are we
  • How we help
  • Get Video On 7 Vital PR And Marketing Things You Must Do To Fill Your Care Home Beds Faster
  • Case studies
  • Podcast
  • Care Home PR & Marketing Podcast
  • Care CEO Success Stories Podcast
  • Contact
  • T: 0203 6370091
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