Adam James, Author at Care Home Marketing And PR

About Adam James

Founder of Springup PR

How Exactly 1 Care Home Got 24% Of Admissions In 12 Months Via Digital Marketing!

Fairgate (not its real name) is a 64-bed residential home. It had 32 competitor care homes in its catchment area, and wanted to secure more

Adam James2025-06-10T18:56:48+00:00June 10, 2025|

How I overcome challenges of running 7 care homes in one county!

In this episode of the Care CEO Success Stories Podcast, Adam James of Springup PR speaks with David Poxton, Director of Ashmere Derbyshire, a family-run

Adam James2025-06-10T07:05:19+00:00June 10, 2025|

Help! AWFUL News About My Care Home Online! (And how to fix it)

Have any of your care homes been stung by a negative online story? Perhaps it's a media report on a "requires improvement" or even

Adam James2025-06-05T20:26:39+00:00June 5, 2025|

[Care Home Marketing] – How 1 Care Home Got 300% More Enquiries In 6 Months By 4 (Quick) Fixes!

😀 Want to discover how 1 city care home implemented 4 fixes to help get 300% more enquiries over 6 months? 😀 Want to

Adam James2025-05-27T18:05:25+00:00May 27, 2025|

How 1 Care Home Has Been Getting (CRAZY) Good Press Coverage Every 2 Months For 9 Years!

Want to become the most FAMOUS care homes in your catchment areas to be the “care homes of choice” Want to have your care homes

Adam James2025-05-19T16:27:40+00:00May 19, 2025|

I launched my first care home 3 months before Covid! And launched 3 more soon after!

In this episode of Care CEO Success Stories Podcast, Adam James of Springup PR talks with Haris Khan, founder and CEO of Curaa Group

Adam James2025-06-05T16:21:59+00:00May 1, 2025|

What is the “household model” of care? And why your care provider should implement it!

In this episode of Care CEO Success Stories Podcast, Adam James of Springup PR talks with Helen Jones, CEO of Allegra Care, a care

Adam James2025-04-22T08:59:53+00:00April 22, 2025|

How to (consistently) be recognized as a top medium-sized care home provider!

In this episode of Care CEO Success Stories Podcast, Adam James of Springup PR interviews Amanda Scott, CEO of Forest Healthcare, which operates 13

Adam James2025-04-18T13:51:35+00:00April 18, 2025|

How we get care homes (positively) headlined on TV news!

In this episode of Care Home PR and Marketing Podcast, Adam James and Samara Ullmann of Springup PR reveal how to get regional news

Adam James2025-04-15T15:39:47+00:00April 14, 2025|

HOW I BALANCE AFFORDABILITY WITH QUALITY FOR MY CARE GROUP

In this episode of Care CEO Success Stories Podcast, Adam James of Springup PR speaks with Dr. Vishen Ramkisson, a seasoned healthcare professional and entrepreneur,

Adam James2025-04-14T05:28:05+00:00April 14, 2025|

“We’re really celebrating our care homes locally” – care home group ramps up press and digital press coverage

1) Problem Oriel Care Residential Home, Bonehill Lodge and the Croft care homes were part of a 3-home care home group wanting to showcase

Adam James2025-04-08T21:11:58+00:00April 1, 2025|

How Social Care Can Help People With Autism Thrive

In this episode of the Care CEO Success Stories Podcast, Adam James of Spring PR talks with Rebekah Cresswell, CEO of the Priory Group,

Adam James2025-03-17T11:12:58+00:00March 17, 2025|

How To Get (Way) More Enquiries To Your Care Homes In 2025!

How care homes can get more enquiries in 2025 from self-funding families via digital marketing and PR has been revealed in a free video. The video,

Adam James2025-03-04T18:29:45+00:00March 4, 2025|

How To Get Your Positive Care Home Stories On BBC And ITV News

Watch a recording from our webinar on: "How To Get Your Positive Care Home Stories On BBC And ITV News"! ✅ Care Homes!

Adam James2025-03-04T18:32:03+00:00February 11, 2025|

Why My Vision Is “Continuity Of Care” – And What This Means

In this episode of the Care CEO Success Stories Podcast, host Adam James of Springup PR, interviews Adam Hutchison, CEO of Belmont Healthcare which

Adam James2025-02-13T12:26:24+00:00February 7, 2025|

How Digital Care Platforms Will Change From 2025 And Beyond

In this episode of the Care CEO Success Stories Podcast, Adam James of Springup PR talks with Johan Jardevall, CEO of Person Centred Software (PCS),

Adam James2025-02-07T14:29:03+00:00February 7, 2025|

How I Bought An “Inadequate” Care Home – And Turned It Around

In this episode of the Care CEO Success Stories podcast host Adam James of Springup PR speaks to Tushar Shah, Co-founder of Centrum Care

Adam James2025-02-07T14:37:54+00:00February 7, 2025|

(Real-life) Google PPC Ads dashboard for a care home getting more enquiries to increase occupancy faster!

Here's the ultimate (basic) guide on Google Ads For Care Homes. And it's based on a real-life Google PPC ads dashboard for a care home!

Adam James2025-02-06T22:44:43+00:00February 6, 2025|

What I’ve Learnt Running £250k Of Google Ads To Get More Care Home Enquiries

Here's what I've learnt running £250k of Google Ads for care homes to get more enquiries and increase occupancy. If you want to use

Adam James2025-01-29T21:25:42+00:00January 29, 2025|

How 1 care home got £374,400 in (forecasted) revenue within 30 days of doing digital marketing (including Google Ads) for FIRST TIME!

Here's how 1 care home got £374,400 in revenue within 30 days of doing digital marketing for the FIRST TIME! The home's capacity was 41

Adam James2025-01-17T20:29:13+00:00January 17, 2025|

"Eighteen months ago we took what may be considered a strange and dangerous decision, we got rid of our in house sales and marketing experts deciding to outsource all of our marketing and manage bed sales clinically. We chose to work with Adam James and Spring Up PR and have seen our marketing targets that had previously been missed not only met but surpassed by some distance, our occupancy figures have improved to the point where our hardest task now is managing the high number of referrals and waiting lists for new admissions. Huge savings and increased income, while increasing our company profile in the best possible way. All thanks to Spring Up, Adam and his team, I would strongly recommend speaking with them"

"We’ve added £500K to annual turnover since joining with Springup PR – the KPIs have been absolutely fantastic.

“We increased occupancy to 95% and 99% respectively within 2 months. This has continued. We’re now looking to increase further the proportion of private pay residents.

“When we first approached Springup PR we faced a huge loss in turnover. But in relation to what we’ve achieved the monthly costs are negligible.

“Now when we are have a bed we can have 3 people waiting for it. It’s put the power back into our court.

“As a care provider we’re now viable and future proof. We always say we have that we have to look after the numbers to look after our residents.

“Moreover, working with Springup PR has been an absolute pleasure because they share our values.

“We are in the people business, and Springup PR is as well. As a family business it’s so important to us that our partners share our values.

“We’d highly recommend Springup PR to other care home providers.”

Liam Geach, financial director at English Oak Care Homes