marketing agency Archives - Care Home Marketing And PR

I launched my first care home 3 months before Covid! And launched 3 more soon after!

In this episode of Care CEO Success Stories Podcast, Adam James of Springup PR talks with Haris Khan, founder and CEO of Curaa Group which

Adam James2025-05-01T07:14:02+00:00May 1, 2025|

What is the “household model” of care? And why your care provider should implement it!

In this episode of Care CEO Success Stories Podcast, Adam James of Springup PR talks with Helen Jones, CEO of Allegra Care, a care

Adam James2025-04-22T08:59:53+00:00April 22, 2025|

How we get care homes (positively) headlined on TV news!

In this episode of Care Home PR and Marketing Podcast, Adam James and Samara Ullmann of Springup PR reveal how to get regional news

Adam James2025-04-15T15:39:47+00:00April 14, 2025|

HOW I BALANCE AFFORDABILITY WITH QUALITY FOR MY CARE GROUP

In this episode of Care CEO Success Stories Podcast, Adam James of Springup PR speaks with Dr. Vishen Ramkisson, a seasoned healthcare professional and entrepreneur,

Adam James2025-04-14T05:28:05+00:00April 14, 2025|

How Social Care Can Help People With Autism Thrive

In this episode of the Care CEO Success Stories Podcast, Adam James of Spring PR talks with Rebekah Cresswell, CEO of the Priory Group,

Adam James2025-03-17T11:12:58+00:00March 17, 2025|

How To Get (Way) More Enquiries To Your Care Homes In 2025!

How care homes can get more enquiries in 2025 from self-funding families via digital marketing and PR has been revealed in a free video. The video,

Adam James2025-03-04T18:29:45+00:00March 4, 2025|

Why My Vision Is “Continuity Of Care” – And What This Means

In this episode of the Care CEO Success Stories Podcast, host Adam James of Springup PR, interviews Adam Hutchison, CEO of Belmont Healthcare which

Adam James2025-02-13T12:26:24+00:00February 7, 2025|

How Digital Care Platforms Will Change From 2025 And Beyond

In this episode of the Care CEO Success Stories Podcast, Adam James of Springup PR talks with Johan Jardevall, CEO of Person Centred Software (PCS),

Adam James2025-02-07T14:29:03+00:00February 7, 2025|

How I Bought An “Inadequate” Care Home – And Turned It Around

In this episode of the Care CEO Success Stories podcast host Adam James of Springup PR speaks to Tushar Shah, Co-founder of Centrum Care

Adam James2025-02-07T14:37:54+00:00February 7, 2025|

How I Support Care Home Managers To Achieve Outstanding CQC Ratings

In this episode of the care CEO Success Stories podcast, host Adam James of Spring PR speaks to Keith Mills, Managing Director of Doveleigh Care,

Adam James2025-01-13T15:02:00+00:00January 13, 2025|

How I helped lead a management team buyout of a 11-care home group’s operations

In this episode of the Care CEO Success Stories, Adam James of Springup PR talks with Laura Taylor, CEO of Berkley Care, which operates

Adam James2025-01-13T05:48:17+00:00January 10, 2025|

The “values” of a care provider are one thing – but its teams behaviours are another!

In this episode, of the Care CEO Success Stories podcast, host Adam James of Springup PR, interviews Larry Grady, Chief Executive of Purley Park

Adam James2025-01-13T05:48:34+00:00January 10, 2025|

How I Create a Valuable Multi-home Care Operator

In this episode of Care CEO Success Stories, Adam James of Springup PR talks with Nigel Denny, Chair and Chief Executive of Ashberry Healthcare,

Adam James2025-01-06T14:33:03+00:00January 3, 2025|

15% of admissions for this came home came via digital marketing! This video reveals all!

Where did 1 care home get its enquiries and admissions over a 9-month period? This video reveals real-life data collated by the home (one of

Adam James2024-12-06T11:35:51+00:00December 4, 2024|

“Phenomenal” 1300% private enquiries surge for Nottingham care home

Beechdale Care Home in Nottingham was getting a paltry 0.5 private enquiries per month. Just 15% of residents were privately funded. Moreover, there was

Adam James2024-12-06T11:36:12+00:00November 26, 2024|

How to enhance quality of care for 17,000 elderly including residents at 75 care homes

In this episode, of the Care CEO Success Stories podcast, host Adam James of Springup PR, speaks with Sam Monaghan, CEO of Methodist Homes, that

Adam James2025-01-03T15:15:55+00:00November 14, 2024|

[Care Home Warning] Families don’t visit your care homes (but are visiting others)

Warning Care Homes! A family visits 3 to 4 care homes before choosing a care home for their loved one. That’s according to a Lottie

Adam James2024-11-12T16:32:02+00:00November 12, 2024|

What I learnt from the care sector BEFORE setting up a 2-care home provider

In this episode, of the Care CEO Success Stories podcast, host Adam James of Springup PR, speaks to Andrew Long, the founder of Adore Care

Adam James2025-01-03T15:15:56+00:00November 5, 2024|

Internal awards are vital for engaging my care teams

In this episode off the Care CEO Success Stories podcast, Sam Hawker, managing director of AbleCare Homes discusses the significance of internal awards in enhancing

Adam James2025-01-03T15:15:56+00:00November 5, 2024|

We’ve added £500k to our care homes’ turnover since Springup PR came to help

Occupancy was “in dire straits” at Hampshire-based provider English Oak Care Homes. Hunters Lodge care home, with a capacity of 44 was at 38 occupancy,

Adam James2024-12-06T11:37:35+00:00October 23, 2024|

"Eighteen months ago we took what may be considered a strange and dangerous decision, we got rid of our in house sales and marketing experts deciding to outsource all of our marketing and manage bed sales clinically. We chose to work with Adam James and Spring Up PR and have seen our marketing targets that had previously been missed not only met but surpassed by some distance, our occupancy figures have improved to the point where our hardest task now is managing the high number of referrals and waiting lists for new admissions. Huge savings and increased income, while increasing our company profile in the best possible way. All thanks to Spring Up, Adam and his team, I would strongly recommend speaking with them"

"We’ve added £500K to annual turnover since joining with Springup PR – the KPIs have been absolutely fantastic.

“We increased occupancy to 95% and 99% respectively within 2 months. This has continued. We’re now looking to increase further the proportion of private pay residents.

“When we first approached Springup PR we faced a huge loss in turnover. But in relation to what we’ve achieved the monthly costs are negligible.

“Now when we are have a bed we can have 3 people waiting for it. It’s put the power back into our court.

“As a care provider we’re now viable and future proof. We always say we have that we have to look after the numbers to look after our residents.

“Moreover, working with Springup PR has been an absolute pleasure because they share our values.

“We are in the people business, and Springup PR is as well. As a family business it’s so important to us that our partners share our values.

“We’d highly recommend Springup PR to other care home providers.”

Liam Geach, financial director at English Oak Care Homes