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Award-winning PR

Photo by Amanda, of Flickr Creative Licences

How to make national media journalists “bite” at your pitch

Whatever business, whatever its size – and even with the fabulous possibilities of social media –  70%+ of PR work remains media pitching to journalists or editors. So, what is it that would make journalists continually “bite” at your media pitches? Well, here’s an anecdote about Adrian, the founder and MD of one of our clients. Adrian launched the UK’s first-ever independent garage franchise, and when looking for PR assistance he briefed us: “We want to get the word ‘out there’ about our business”. For Adrian, “out there” (or brand awareness) meant reaching key audiences through positive coverage in national, as well as specialist business-to-business (b-to-b) media and regional media. …

Is your business winning awards?

Awards – the PR heavy-weight champion of the world

You’ll know how much your business depends on its reputation. A great reputation brings in ongoing referrals, leads, enquiries and sales. One “undisputed heavy-weight champion of the world” when it comes to reputation-building is being an award-winner. What better way to showcase your business than to list how many awards it has won.  It’s a massive third-party endorsement, and ongoing PR result. So, my first question is – how many awards have you won over the last two years? But my second question is the most important – how many awards have you entered? If your business has already scooped awards, and you’ve made sure your customers and prospects are …


Springup PR short-listed for prestigious PR accolade

Springup PR was delighted to have been shortlisted for one of the PR industry’s most prestigious accolades as a “New PR Agency of the Year.” Springup PR was one of four 2014 finalists for the South region, which includes the whole of London and the Midlands, in the Golden Hedgehog PR Awards. The awards celebrated “excellence and recognise and reward outstanding campaigns and exceptional talent in the PR and communications industry.” Award judges included Colin Byrne, CEO, Weber Shandwick EMEA, Louise Cooper, Senior Manager, Corporate, Digital & Branch PR, John Lewis, and Francis Ingham, Chief Executive, PRCA. “This shortlisting is a validation of the vision of Springup PR – that an agency …