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Learning Disability PR

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Media exposure and profile-raising for care home provider over 9 months

* By Adam James, founder of Springup PR Are you a care provider wanting to know what media exposure and PR results you can secure over a certain period? Well, here’s what happened when a care group with 5 care homes (Montreux Living)  and a specialist supported-living service (My Life) approached us to help them secure positive media exposure for the group’s services and raise their profile among target audiences. The results are from a 9-month period, and I’m glad to say, we’re still working with the group. * Ongoing exposure in regional and care industry media – 19 regional media ‘stories’ + associated websites (valuable for SEO), including: Wiltshire Times …

brookdale

‘Springup PR raised the visibility of our company’

Brookdale Care, which specialises in the provision of autism care services, set us the task of promoting The Spectrum Star, the world’s first ever outcomes measurement tool for people diagnosed with autism. After a PR audit, we were also then required to raise the profile of the company among target audiences, including commissioners, care and healthcare professionals and families of people diagnosed with autism. Within a week we’d secured great media coverage on the Spectrum Star, including on BBC television and radio, regional media, and specialist learning disability media. We were hitting big audience numbers. Our ongoing profile-raising PR efforts resulted in coverage, including double-page spreads, in Community Care magazine, …

Springup PR specialises in public relations for the care and healthcare sector

PR for launching new care home

Launching a new care home – or a new service – is a unique opportunity to generate PR that will both “get the message out there” and bring in referrals. Here’s some ideas to think over. Trust us, they work. 1. Brain-storm PR! Just half an hour of thinking time can generate superb PR/marketing ideas, e.g combining your care home launch with a unique Linkedin competition to network with key stakeholders. 2. Produce a hard-hitting news release to secure not only positive media coverage in regional newspapers, but also television coverage. TV coverage is quality PR for care homes. Not only can you upload the video on your Youtube channel, …

Social media for care homes

Social media for care homes

Properly managed social media can hold great PR benefit for care homes and care groups. Here’s just four real-life examples. 1. Facebook: Engaging content – particularly videos and photos – can bring in quality engagement with residents’ families and friends, one of a care home’s key stakeholder groups. To have your residents and their families singing the praises of your care home on social media platforms holds immense reputational value. There’s no better marketing than residents or their families and friends doing it for you. Local authorities, who may buy in your services, will notice this. Real-life example 1: One photo post by a resident, discussing the excellent care he …