Are you a care home owner or leader of a care provider group in the UK?

Are you wanting to increase occupancy faster and enhance the reputation of your care homes in their respective catchment areas?

Are you looking for tailor-made data-based care home marketing strategies specifically for your care providers.

We understand the unique challenges faced by care homes, and solutions include:

care home marketing strategy1.) PR – Amplifying the reputation of care providers and care homes via positive and ongoing media exposure (including regional papers, online, TV and radio) and digital PR such as Facebook “boosts” and “accelerated engagements” to reach 100s of thousands of people within your catchment areas.

In particular, we acknowledge how vital it is for care providers to have a strong “word-of-mouth” reputation among their local communities and families.Through strategic media coverage and PR techniques, we can help you dramatically elevate your profile and reputation.

Our proven strategies ensure your care homes stand out from competitors and win the all-important trust of prospective families.

We use our “media insider methods” to help you as a care provider to: (i) craft news stories and pitch to the media, thus guaranteeing ongoing press coverage; (ii) proactively find stories even if you may think you may not have good enough stories; (iii) write and pitch all news releases; and (iv) follow up doggedly with journalists.

Our hit rate on securing coverage in target media is well above 95% – this is after pitching 100s of care home news releases and stories to the press.

care facility promotion tactics2.) Digital Marketing – Helping generate more enquiries and leads from families via digital marketing, including Google Pay Per Click and Facebook Ads, combined with vigorous email and phone follow-up.

Our optimised campaigns are informed by data generated by 100s of digital ad campaigns for care providers.For Google Pay Per Click (PPC) campaigns, past data has informed key metrics, including which keywords perform best for care homes; what is a good “cost per click” and “conversion” rate; what Google PPC campaigns perform best; how best to allocate a PPC budget; and what ad spend to expect for every new enquiry.

We will also advise you on how to optimise your website for Google Pay Per Click ads. This includes Live Chat, brochure downloads, video content, contact form website submissions, and GDPR-compliant telephone recordings.

For Facebook Ads campaigns, we also use past data and previous ads to guide us in providing you with optimised views, click-through rates and cost-per-lead to find prospective families who are often higher up the sales funnel when looking for a care home.

Vitally, we implement a 14-step email and phone follow-up on all Facebook leads to qualify them. It is only after personally speaking to a family lead that we introduce them to the home to finalise a look-around or assessment.

Other marketing services we’ve helped care providers with include e-shots, but these are not sales-y type emails. Instead, we recommend e-shots which share good news about your care business to families who’ve previously enquired and VIPs or community “influencers” such as politicians, GPs, district nurses, social workers, lawyers and commissioners. This keeps your care homes front of mind among target community audiences. These e-shots have open rates of >60%.

We also organise events at care homes, including inviting celebrities to attract a large attendance, while also fitting the target demographic.

Read what our care home partners have to say

  1. How 1 Care Home Used Digital Marketing To Get 300% More Enquiries, 35% Better Occupancy And £600k In 5 Months
  2. Video: “Phenomenal PR: Care Home Owners Nimesh And Pritesh Patel Reveal Impact Dedicated PR Has Had On Enquiries And Occupancy At Their Homes
  3. Video: The PR is having a huge impact” – Joanne Balmer, CEO of Oakland Care Homes
  4. How one care home filled 13 beds faster and increased annual revenue by £763,880
    “I would be pleased to recommend Adam and the Springup PR team to other care providers – Tony Barnes, CEO of Hythe Care.
  5. Discover how 2 nursing homes filled 8 beds faster and increased annual revenue by £402,428
  6. How 1 Nursing Home Got 49% More Enquiries During The 6-Month Height Of The Covid Pandemic
  7. How 1 care home used PR and marketing to help increase enquiries 300% over 6 months – and reach full occupancy for the first time ever

elderly care advertising methods

Navigating the maze of care home marketing: Your frequently asked questions answered

Bespoke care home marketing strategies are essential because it recognises the unique challenges facing your care provider, by tailoring efforts to reach self-funding families seeking quality care for their loved ones. Such approach give you the best possibility of targeting your ideal prospective family audience, builds a strong “word of mouth” reputation, and increased enquiries for your care home.

At Springup PR, we utilise an array of care home marketing and PR strategies such as press coverage and “accelerated engagement” campaigns on Facebook.

We use data-driven care home marketing strategies, like Google and Facebook Ads, to reach families actively seeking care homes (known as “intent marketing”) in specific catchment areas. By understanding the search behaviour and preferences of your target families, we tailor our strategies to ensure your message reaches those families likely to be interested in your care home.

Reputation building is a key component of care home marketing strategies. We help enhance your care home’s “word of mouth” reputation through positive media coverage, “accelerated” social media campaigns, and other tailored PR initiatives.

Success in marketing can be measured through various Key Performance Indicators (KPIs). At Springup PR, we focus on tangible outcomes like increased enquiries, increased occuancy, and additional revenue. Regular reports and analytics provide insights into campaign performance and effectiveness.